The 15th China (Shenzhen) International Cultural Industries Fair (ICIF) will be held from 16 to 20 May at the Shenzhen Convention and Exhibition Centre. The Cultural Affairs Bureau and the Cultural Industries Fund of the Macao SAR Government jointly set up the Macao Creative Pavilion and organise the participation of Macao’s cultural and creative companies, with the aim of promoting related communitary creativity and the culinary culture of Macao.
The opening ceremony of the Macao Creative Pavilion will be held on 16 May at 3pm. The pavilion, themed on ‘Macao creativity: gastronomy and community creativity’, is located at Section No.5B05 in the Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industries Hall (Hall 5) with a total area of 180 square meters. The Macao Creative Pavilion, modelled on the Macao Light Festival, reflects the glamour of the city and the distinctive appeal of the various cultural and creative entities. The pavilion uses a house-shaped timber structure to separate itself as a little cultural and creative factory for the viewers to visit. On the wall are a variety of hand-drawn designs related to Macao’s cultural and creative industries, such as creative gastronomy and handicrafts.
Participating in the fair this year are seven cultural and creative companies which have revamped their branding under the support of the Special Subsidy Programme for Cultural and Creative Community launched by the Cultural Industries Fund. The companies, including Tai Long Fong Casa de Cha, U Bo Wo Chinese Herbal Tea, Veng Heng Cheong Joss-stick Shop, Restaurant Fok Lam Seng, Dumpling Town, Golden Mix Dessert and San Song Song Pork Ball, will promote culinary culture and distinctive local flavours of Macao through the ICIF platform.
The Cultural Affairs Bureau has organised participation of Macao’s cultural and creative sector in the ICIF since 2006, and has operated the Macao Creative Pavilion under different themes annually following its inception in 2010. Being a popular pavilion among the ICIF viewers for many years, the Macao Creative Pavilion has a positive and encouraging impact on the cultural and creative sector. The ICIF this year has a total of nine halls including the Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industries Hall, which seeks to transform the event into the new platform for the Guangdong-Hong Kong-Macao Greater Bay Area development strategy by facilitating cooperation between the cultural and creative industries in the region. For more information, please visit the ICIF official website at www.cnicif.com.