MGTO convenes Annual Marketing Meeting 2019
Macao Government Tourism Office (MGTO) convened the Annual Marketing Meeting 2019 in Macao from 18th to 20th June. 46 MGTO market representatives, consultants and representatives of promotional entities from worldwide reported on their initiatives and discussed marketing schemes for next year, besides an inspection visit to “Art Macao”, the mega international arts and cultural event unveiled this month.
At the meeting, MGTO Director Maria Helena de Senna Fernandes and other departmental heads briefed the representatives on Macao’s latest tourism situation, the latest development of the Guangdong-Hong Kong-Macao Greater Bay Area and the lineup of major local events in the next two quarters, including the 30th Macao International Fireworks Display Contest, Global Tourism Economy Forum･Macao 2019, the 19th Macau Food Festival, the Macao Light Festival 2019 and the 4th International Film Festival & Awards･Macao. The meeting also presented the “Specific Financial Support Programme for the Cultural Tourism Brand Building - MAK MAK” jointly launched by Cultural Industries Fund and MGTO, the latest maritime tour routes and embarkation/disembarkation points in Macao as well as familiarization visits which promote multi-destination travel across the Greater Bay Area. With the launch of “Art Macao” this month, MGTO arranged a visit for market representatives to the large multimedia art installation “A Metamorphosis: No End to End” currently held at MGM Cotai, for a first-hand experience of one of the various art showcases unveiled under the umbrella of this mega international arts and cultural event.
During the three-day meeting, representatives from different markets examined the results of their initiatives over the last year and reported on the progress of their current projects and task preparations for the next half of 2019. New marketing schemes for 2020 were also developed, with experiences and perspectives shared among MGTO’s officials and market representatives.
MGTO has been raising Macao’s profile as a travel destination and disseminating the city’s latest travel information in different visitor source markets across the world for the past years with the support of various market representatives, consultants and promotional entities. The conducted initiatives range from organizing large-scale promotional events, engaging in travel fairs, hosting destination presentations and travel marts for the trade, arranging familiarization visits to Macao, to widening the destination’s publicity through mainstream, online and social media.
