Pacific Asia Travel Association (PATA) presented the Gold Awards and Grand Awards to the winners today in Indonesia. Macau Government Tourist Office (MGTO) was granted one of this year’s Pacific Asia Travel Association “best-of-show” awards: the Grand Award for Heritage. A special luncheon was held in Bali to present a total of four Grand Awards in different categories and 24 Gold Awards. Among them, MGTO was granted the Grand Award for Heritage, received by Deputy Director of MGTO Maria Helena de Senna Fernandes. PATA’s Grand Award for Heritage was given to MGTO for its “2006 Macau World Heritage Year” campaign “that positioned Macau as a destination offering travelers much more than entertainment and gaming”, according to the organization’s winners announcement statement. “The campaign successfully boosted the economic value of the city’s rich heritage by positioning and promoting its ‘historic centre’ as a must-see attraction”, PATA justified. MGTO’s statement said that the Macau Government Tourist Office is honored to receive this prestigious PATA Grand Award for Heritage for our ‘2006 Macau World Heritage Year’ campaign, and the award is a great honor and incentive to all MGTO’s efforts in attempting to bring more awareness to the city’s unique heritage. The award signifies a strong recognition of MGTO’s determination and continuous effort in promoting the unique ‘Historic Centre of Macau’” Following the successful inscription of “The Historic Centre of Macau” on the UNESCO World Heritage List in July 2005, MGTO launched the “2006 Macau World Heritage Year” campaign. Throughout the year, by means of a variety of activities organized both locally and in visitor source markets, MGTO promoted the legacy of its more than 400 years of Chinese and Portuguese cultural exchanges. This is the second time that MGTO receives the PATA Grand Award, after having been granted a Grand Award for Marketing with the 2001 “’Macau Welcomes You’ Passport Campaign”. MGTO Director João Manuel Costa Antunes attended the PATA Board of Directors Meeting on 29 to 30 September, while Deputy Director Maria Helena de Senna Fernandes attended a media briefing session of PATA Travel Mart to update the press on the tourism development of Macau. PATA Travel Mart took place from 25 to 28 September in Bali. For more information on PATA Travel Mart, please check: http://www.pata.org. This press release is available at: www.macautourism.gov.mo
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