Macau Government Tourist Office（MGTO）attended World Travel Market 2008 (WTM) in London to promote Macau tourism and its valuable World Heritage as well as to introduce MGTO’s newly appointed representative in the UK and Irish markets. World Travel Market 2008 took place at ExCeL London from 10 to 13 November. In addition to the trade show, there were an array of forums, including the WTM ChinaContact 3rd Annual Forum on China's Tourism Industry, seminars, conferences, debates and cultural performances, providing participants with both a rare learning platform and key insight into future trends and innovations within the tourism industry. Deputy Director of MGTO, Ms. Maria Helena de Senna Fernandes, MGTO’s recently appointed representative in the UK and Irish markets, Ms. Sue Whitehead, together with representatives from Macau's tourism industry joined the trade event in London. MGTO set up a booth at the fair to promote Macau's World Heritage and to introduce business travel, culture and leisure travel of Macau. The latest series of MGTO’s tourism promotional video, "Experience Macau" was shown at the booth to present the destination’s unique difference through the five senses, see, taste, feel, hear and touch. In September, MGTO has appointed Hume Whitehead Limited to reinforce its marketing efforts in the UK, covering Ireland for the first time. MGTO believes that Hume Whitehead's extensive experience and contacts will enable MGTO to forge more direct and closer relationships with the travel trade in the region, to respond more efficiently to market demand as well as to put Macau firmly on the map with UK and Irish consumers. Since 2006, Pacific Asia Travel Association has organized at the House of Commons at the Palace of Westminster a keynote dinner during WTM. This is the third consecutive year the dinner was sponsored by the Macau Government Tourist Office. A wide spectrum of UK companies and associations from the travel sector were invited to join the dinner on November 10 whereby MGTO's officials and trade partners had the chance to meet top-level guests of the UK and the Pacific Asia travel sector. It was also an opportunity to uplift Macau's profile and showcase the destination. WTM, one of the biggest travel fairs in the world held every year in London, brings together worldwide buyers and sellers from around the world. Last year, it attracted 48,111 travel industry professionals representing over 197 countries or regions. The United Kingdom is the one of Macau’s major European source markets, with 78,000 visitors last year, a growth of 36.5%. For the first three quarters of 2008, the market maintained its growth momentum with close to 60,000 arrivals, an 11.5% increase from same period of last year.
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