Macau Government Tourist Office (MGTO) participated in the 32nd edition of the International French Travel Market (IFTM) TOP RESA in France to target Macau’s tourism source market in Europe.
The annual leading travel and tourism trade show to be held from 21 to 24 September in Paris brings together professionals in the tourism sector from tour operators, travel agencies to airlines, hotels, event agencies around the world. During its fourth appearance at the tourism trade show, Macau Government Tourist Office sets up a 15 sq. meter booth next to the Hong Kong booth in the Asia Zone to highlight the two destinations. Meetings with trade and media are set up at the MGTO booth with the theme “Experience Macau”, to further promote Macau tourism in the European market. Since 2005, MGTO has dedicated efforts to explore the French market and aside from participating at the annual travel trade shows, MGTO actively organizes promotions. Between June 29 and July 1 this year, MGTO together with Guangdong Provincial Tourism Administration and Hong Kong Tourism Board, joined hands to carry out a series of promotional activities in the United Kingdom and France to further promote the international brand of Pearl River Delta regional tourism. For the first seven months this year, Macau welcomed over 22 thousand visitors from France, nearly a 7 per cent year-on-year growth.
