The 3-day “Zhejiang’s China Time-honoured Brands and Zhejiang Macao Branded Products Fair 2010 (the Fair)”, organised jointly by the Department of Commerce of Zhejiang Province and Macao Trade and Investment Promotion Institute (IPIM) comes to a close today (17 January). Results of Business Talks and Deals Within Expectation
The main purpose of organising the Fair is to help the exhibitors from Zhejiang and Macao find business partners. The Organiser has received a total of 217 business matching projects before and during the Fair period. As at 6:00 pm on 17 January, the 3-day event has conducted 251 sessions of business matching, 95% of which were participated by small and medium-sized enterprises (SMEs). Over 50% of them are local enterprises. A total of 15 agreements were signed, which included 3 agreements, 6 letters of intent, 4 contracts and 2 memorandums. Among them, there are 3 items of branded product distribution, 9 investment cooperation projects and 3 items of other categories. The agreements signed included: a memorandum of cooperation between the Department of Commerce of Zhejiang Province, IPIM and the commercial and industrial sectors for the Macao Hall in “Yiwu International Trade City”; a memorandum of cooperation between Zhejiang Tourist Bureau and Macao Government Tourist Office; a joint venture agreement to establish Zhejiang Brand (Macao) Trade & Exhibition Centre Co. Ltd.; a letter of intent to promote cooperation between time-honoured and famous brands of Zhejiang and Macao; an agreement between a travel corporation of Zhejiang and an airline of Macao to foster closer cooperation and exchange; a Zhejiang Danshan investment project for coal washing; an agreement for manufacturing precision molds and simulation models; a contract for application of industrialization of the new membrane separation technology in aloe vera series of cosmetics; the setting of a travel agency in Zhejiang; a letter of intent to produce high class solid wood doors; a letter of intent to distribute Wufangzhai brand products; a letter of intent to commission the production of pharmaceutical goods of “Bao He Tang” and “Bao An Tang”; and a letter of intent to commission the production of pharmaceutical goods of “lion city orchard”, “SAPAIN”, “VATICAN”, “SAO PAULA” AND “KALATA”; a sole agent agreement for distributing “Huiji Hill Shaoxing Wine” series products in Macao; and a letter of intent to distribute Zhejiang’s time-honoured cereals, oils and foodstuffs. The enterprises that participated in the business talks came from Macao and 11 cities of Zhejiang Province, including Hangzhou, Ningbo, Shaoxing and Jinhua, etc. There were also trade visitors from overseas. The main areas of their business talks included consumer goods, food products, daily necessities, electronic goods and apparel, etc. As at 5:00 pm on 17 January, the 3-day Fair has recorded a total of more than 30,000 visits. In the past two days of the weekend, especially today (Sunday), the visitors flow has peaked. The venue has been filled with innumerous local residents who came for shopping and entrepreneurs who carried out their business talks and negotiations. The satisfactory on site retailing results have reinforced the confidence of Zhejiang’s exhibitors in the Macao market. Many Zhejiang products have sold better than expected. The Zhejiang’s time honoured food items, apparel, arts and crafts have been very much sought after by consumers. The famous products of Macao have also been the targets of the purchasing delegations from Zhejiang. Cultural Shows and Performance of Traditional Skills of Long-Established Brands Much Appreciated by Visitors
During the Fair, the Organiser has arranged cultural performances to take place on the stage inside the exhibition hall, which included the playing of music of the south of Yangzi River and classical dramas. Besides, there were also live performances of traditional skills by the long-established brands such as Shaoyongfang Cakes, Southern Song Dynasty’s Ge Kiln, Hu Qingyu Tang Chinese Traditional Medicine, Taichi Tea art and Zhangxiaoquan Scissors, which were greeted with loud applause of the audience. Governments of Both Regions to Broaden Scope of Cooperation
The Zhejiang’s China Time-honoured Brands and Zhejiang Macao Branded Products Fair 2010, supported by the People’s Government of Zhejiang Province and the Macao SAR Government and co-organised by the Department of Commerce of Zhejiang Province and IPIM, has the objective of deepening the trade and economic cooperation of Zhejiang and Macao to create a new growing point for the economic development of both regions. The Fair has given full play to Macao’s role as a commercial and trade service platform. It has targeted at both local residents and overseas trade visitors, to promote Macao’s economy and help both Zhejiang and Macao’s famous products to enter the local market more quickly and to be promoted to overseas markets, and assist the enterprises in Macao and in the region to seize business opportunities. Meanwhile, it has also helped Zhejiang Province open up a new path to explore the Portuguese speaking countries markets. Promotion of Zhejiang and Macao’s Branded Products Continues
The Fair has turned over a new page in the exchange between the branded products of Macao and Zhejiang Province. The related promotional work will continue to be carried out. In particular, the “Zhejiang Brand (Macao) Trade & Exhibition Centre” was already opened on 15 January. There are 75 Zhejiang’s time-honoured brands and branded products on permanent display at the Centre, totaling 150 booths. By way of “brand promotion, display and sale, retail and wholesale” modes of operation, the Centre has become a new channel for Zhejiang brands to enter the Macao market. Besides, preparations for the Macao Hall in “Yiwu International Trade City” are also in progress.
