The "2011 Guangdong & Macao Branded Products Fair", organized by the Macao Trade and Investment Promotion Institute and the Department of Foreign Trade and Economic Cooperation of Guangdong Province comes into its second day. Until 5:00 p.m. of today, more than 13,800 attendances have visited the event. Sales and purchase are flourishing with the active support of the local residents. The "Seminar for Promoting Brands in the International Marketing" held in the morning strengthened the connection and information exchange between the enterprises from Macao and from Guangdong. Both parties shared their successful experience in sales and also discussed how to bring the local brands out of the box and establish an internationally renowned brand. "Seminar for Promoting Brands in the International Marketing" boosts connection between Macao and Guangdong The "Seminar for Promoting Brands in the International Marketing" is the highlight on the second day of the Fair. Arranged by the Macao Trade and Investment Promotion Institute and the Department of Foreign Trade and Economic Cooperation of Guangdong Province, the Seminar took place at the Tourism Activities Centre at 10 a.m. today. Ms. Irene V. K. Lau, Executive Director of Macao Trade and Investment Promotion Institute and Mr. Zhong Jianhui, Deputy Director of Department of Foreign Trade and Economic Cooperation of Guangdong Province delivered their speeches at the Seminar. The Seminar aims to enhance the connection between the chambers of commerce of branded products and enterprises from Guangdong and from Macao, so as to promote cooperation on brand marketing and to explore more business opportunities. The Seminar is divided into two sessions: keynote speeches and a panel discussion. Dr. Cheris W.C. Chow from University of Macau shared her views and experiences on strategies of brand promotion, choice of marketing mode and other relative topics. The managing directors of two famous local brands "Wong Chi Kee" (Mr. Wong Kam Chun) and "Koi Kei" (Mr. Leong Chan Kuong) also shared their successful story in marketing their products. The Director of The Industry and Commerce Association of Macau Mr. Kevin Ho King Lun moderated the panel discussion with the group of speakers and discussed their experience in merchandising. After the Seminar, the organizers escorted the participants to visit "Macao Ideas" – a display centre of Macao products, and also brought them to explore the Macao branded enterprises. In order to boost the development of branded industry in Macao, visitors and potential buyer are directed to "Macao Ideas" during their visit to the Fair, and hence to further promote the products "Made in Macao", products "Designed in Macao", and products carrying the "Macao brands", as well as products from the Portuguese-Speaking Countries with authority of agency in Macao. Newly Added Special Product Showcases Promote Cultural and Creative Industry
This 2011 GMBPF has added more elements to the event. In addition to the Typical Macao Products and Guangdong Branded Products Sales displaying and selling branded food, commodity, electronic product, and art and craft from the two regions, more special product showcases -"Cultural and Creative Area" and "MinM" (Made in Macao) - have been located at the venue with the aim to highlight brands and products made in Macao and to promote the cultural and creative industry. Some of the local designers first exhibit their products at the event, and show their confidence in the quality of the local fashion designs. They look forward to introducing their brands to the potential markets and to opening up opportunities in the Mainland market. Some residents also claimed that it was the first time they get to know the local brands, yet their quality is beyond satisfaction. So they were more than happy to purchase the locally made products. Furthermore, a newly added area "City Exhibit Gallery" gives an overview on the development, investment environment and authentic products of Guangzhou, Chaozhou, Shenzheng, Zhuhai, Shantou, Foshan, Shaoguan and other areas, opening the door for visitors to learn more about the branded products from the Guangdong Province. Three Protocols Signed and 231 Business Matching Held
Exhibitors and buyers continued to meet each other today at the business matching area. Two hundred and thirty-one sessions of business matching were successfully held, and three protocols (one was signed out of the ceremony) were signed. The protocols are "Intention of purchase of motorbikes", "Sales Agreement on Chinese Foodstuff" and "Sales Agreement on Organic Buckwheat Food". Investing parties come from Jiangmen, Huizhou and Macao. Mr. Jackson Chang, President of Macao Trade and Investment Promotion Institute; Mr. Vong Kok Seng, Vice-President of Macao Chamber of Commerce; Ms. Zhao Zhuang Hao, Representative of The Bureau of Foreign Trade and Economic Cooperation of Jiangmen Municipality; Mr. Kevin Bi, Director of The Association of Advertising of Macau; Ms. Sandy Leong, Director of Macao Department Store and Provision Association; and Mr. Ieong Man Kin, Director of Macau Association of Retailers & Tourism Service witnessed the contract signing ceremony. Professional Introductions Received Positive Feedback
The four sessions of professional introductions, namely "Health Value of Natural Soda Water", "Famous brand of wine-Wuliangye and its series", "Establishing Macau as the World Tourism Centre", and "Amazing Business Value in Natural Crystal Market", attracted professionals from the two regions. Many Macao residents attended the introductions and showed great interest in the business potential presented and the branded products displayed. Active Participation of Locals Boosts Sales and Purchase
On the second day of the event, sales and purchase are increasing along with the visiting flow of the local residents. Exhibitors provide special discount to further stimulate sales. Some of them even demonstrate their latest products on site which have attracted a great number of audiences. An exhibitor selling Singapore gourmets said the positive reaction of the visitor added confidence to their further investment and enhanced the possibility in opening an overseas branch in Macao. Visitors commented that their purchasing impetus was stimulated by the good variety of cuisines sold at reasonable prices at the venue. Some mentioned that the products presented were various with strong characteristics of origin. They would be happy to come back to these branded sellers if they decided to set up retail branches for their branded products in Macao. More Upcoming Excellent and Exciting Activities at the Weekend
The Fair is opened to public from 11 a.m. to 8 p.m. on 30 July (Sat) and 31 July (Sun). On Saturday, five professional introductions will be held and promote a great variety of branded products from Guangdong and Macao. Many special discounts can be found at the booths. Moreover, cultural performances will heat up the venue from 1:30 p.m. to 8:00 p.m. The grand lucky draw will give out prizes between 5:45 p.m. and 6:00 p.m. Industrial and business entities, local residents and visitors are welcome to enjoy this exciting and thrilling annual event. Further information is available on the 2011 GMBPF official website http://www.guangdongmacaofair.com. Interested parties may also call +853-87989605 for details of the event.
