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Results of Retail Sales Survey for the 1st Quarter 2011


Information from the Statistics and Census Service indicated that value of retail sales for the first quarter of 2011 amounted to MOP 9.60 billion, up by 38% year-on-year. Retail sales of Watches, Clocks & Jewellery amounted to MOP 2.42 billion (25% of total), which was followed by retail sales of Goods in Department Stores (15%), Leather Goods (11%), Adults' Clothing (10%), Goods in Supermarkets (7%), Motor Vehicles (6%), Cosmetics & Sanitary Articles (3%) and Communication Equipment (3%). In comparison with the revised figure (MOP 8.50 billion) in the fourth quarter of 2010, value of retail sales for the first quarter of 2011 increased by 13%, with marked increase in the retail sales of Watches, Clocks & Jewellery (+25%), Goods in Supermarkets (+19%) and Communication Equipment (+19%). After removing the effect of price changes, volume of retail sales for the first quarter of 2011 rose by 27% year-on-year, with remarkable increase being observed in the sales volume of Leather Goods (+55%), Cosmetics & Sanitary Articles (+43%), Motor Vehicles (+40%), Communication Equipment (+38%) and Adults' Clothing (+30%). Volume of retail sales in the first quarter of 2011 registered a quarter-to-quarter increase of 10%, with that of Watches, Clocks & Jewellery rising by 20%, Communication Equipment and Goods in Supermarkets by 19% and 17% respectively. On the contrary, sales volume of Automotive Fuels declined by 5% quarter-to-quarter. In the first quarter of 2011, about 43% of the retailers reported decrease in the sales volume from the fourth quarter of 2010, up by 24 percentage points compared with the previous quarter; besides, 57% stated that the sales volume remained stable or showed increase. In terms of retail prices, about 49% noted that the prices were stable, 35% stated that the prices increased whereas 16% reported the prices decreased. Compared with the first quarter of 2010, about 65% expressed that the stock level was normal in the first quarter of 2011, while 26% indicated that the stock level was low. Regarding the business outlook for the second quarter of 2011, about 79% anticipate that the sales volume will increase or remain stable compared with the first quarter, while 21% expect a decrease. Meanwhile, about 34% predict that the retail prices will increase; 53% expect to be stable whereas 13% forecast a decrease.



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