To celebrate the Year of Rabbit, Macau Government Tourist Office (MGTO) hosted a spring luncheon in Hong Kong to thank over 200 representatives from the Hong Kong travel trade, business partners and media friends for their support to promote Macau last year. Guests participated in the Spring Luncheon include Commissioner for Tourism of Commerce and Economic Development Bureau, Philip Yung, Deputy Director of Asia Tourism Exchange Centre, Li Xue Dong, Executive Director of Hong Kong Tourism Board, Anthony Lau, Chairman of Travel Industry Council of Hong Kong, Michael Wu and many others. Director of MGTO, João Manuel Costa Antunes expressed his New Year blessings and gratitude in his welcome remarks for the efforts of the local travel partners and the press for bringing over 7.4 millions of Hong Kong visitors to Macau in 2010. While Hong Kong remains the second largest tourist source market of Macau. The tourism industry of Macau enjoyed a steady growth last year, with provisional figures showing that visitor arrivals hit 25 millions in 2010, registering an increase of 15% compared with 2009. Entering 2011, Macau will leverage and develop directions to establish Macau as a quality tourism destination. Strategies include optimizing the role of industry management and enhancement of tourism service quality; participation in cross department cooperation, enhancement of tourism environment and facilities; promotion through creative means and creation of a brand new thematic image; opening up the regional level cooperation and creation of tourism platform at international level. In order to position Macau as an exciting and quality tourism destination, MGTO Hong Kong Representative (MGTO-HK) will continue to accord with MGTO’s marketing strategies. The office will carry out a wide range of promotional events and activities including product presentations, luncheons, thematic familiarization tours, seminars, roadshows and trade visits etc for the different target segments.
