Information from the Statistics and Census Service indicated that a total of 272 MICE events were held in the fourth quarter of 2011, a decrease of 108 year-on-year; total number of participants and attendees soared by 131% to 508,125, of which 16 exhibitions, with an average duration of 3.9 days, attracted 479,825 attendees (94% of the total). There were 256 meetings and conferences held in the fourth quarter of 2011, bringing in 28,300 participants and the average duration stood at 1.8 days. As regards subject of event, 116 MICE events focused on Commerce, Trade & Management, accounting for 43% of the total; analyzed by type, 158 were Corporate Meetings (58% of total). In the fourth quarter of 2011, data were collected from 15 exhibition organizers (94% of total). Total revenue of the exhibition organizers amounted to MOP 32.61 million, mostly from Rentals of Exhibition Booth (48% of total). Total expenditure was MOP 110 million, of which expenses on Production, Construction & Decoration Services accounted for 24%. In accordance with the information from 213 exhibitors interviewed, total revenue of the exhibitors amounted to MOP 11.05 million and the majority (94%) came from Sales of Products. Total expenditure was MOP 11.03 million, with expenses on Booth Rentals taking up 43% of the total. For the whole year of 2011, a total of 1,045 MICE events were held, down by 354 from 2010; total number of participants and attendees surged by 59% to 1,278,054. Even though number of exhibitions registered a year-on-year decrease of 6 events, yet number of attendees reached 1,167,283 (+78%), indicating improvement in the quality of exhibitions held. Data on 45 exhibition organizers (88% of total) were collected in 2011. Total revenue of the exhibition organizers amounted to MOP 68.68 million, with Rentals of Exhibition Booth accounting for 62%. Total expenditure was MOP 179 million, mainly on Production, Construction & Decoration Services (21%) and Advertising, Promotion & Public Relations (17%). Moreover, total revenue of 452 interviewed exhibitors amounted to MOP 20.71 million, with Sales of Products sharing 93% of the total; total expenditure amounted to MOP 16.14 million, of which 48% were expenses on Booth Rentals.
