Macau Government Tourist Office (MGTO) is ready to unveil the first four walking tour routes under the theme "Step Out, Experience Macau's Communities" on 27 September, encouraging visitors to explore the lesser-known quarters in Macau. The new routes are expected to divert visitors off the beaten tourist track in order to alleviate the burden and boost community tourism. Capturing the occasion of the forthcoming 1st October Golden Week, the Office will introduce four walking tour routes at the first stage to guide a leisure stroll around town for visitors who can explore different areas in Macau for fascinating encounters and local traditions. The four walking tour routes are as follow: "A Tour of Historical Trails", setting off from Avenida da Praia Grande to Praça de Ponte e Horta; "A Tour of Nature and Creativity", a walk from Kun Iam Temple to St. Lazarus Church; "A Tour of East Meets West", which starts from Senado Square and ends at Maritime Museum; and "A Tour of Arts and Culture" from Macau Fisherman's Wharf to A-Ma Temple. The tour maps will be available in different languages including Chinese (Traditional and Simplified), English and Portuguese starting from 27 September. MGTO will introduce and promote the four walking routes as part of the project "Step Out, Experience Macau's Communities" through different advertising channels such as WeChat, SMS, MGTO website, Social Networking Service, printed publications and so on. The Office also produced different videos for the four routes which enable visitors to virtually experience the walking tours and enjoy the scenery along the routes at first hand on MGTO's website. In addition, MGTO has been inviting overseas travel agencies and media for successive familiarization trips in Macau while encouraging travel consultants to consider adopting the walking routes in their itinerary planning. In the future, MGTO will introduce Smartphone applications for the walking routes as well. To enrich visitors' stroll experience, event highlights along various tour routes will be marked on the October edition of MGTO's monthly free publication "What's On". Besides, MGTO together with Transport Bureau, Civic and Municipal Affairs Bureau, Cultural Affairs Bureau as well as Land, Public Work and Transport Bureau have formed an interdepartmental task force to work on improving the existing signage system with their first priority given to the area which covers the tour routes. The team also strives to have direction signs or tour map boards gradually built at the starting and ending points of the various routes since the end of this year, in order to provide a more leisure and walker-friendly environment for both locals and visitors around the city. Locals and visitors will be able to obtain the walking tour maps for free at MGTO's Tourist Information counters. They can also download the maps or enjoy the videos of the routes on MGTO's website soon: http://www.macautourism.gov.mo . When devising the project "Step Out, Experience Macau's Communities", MGTO keeps regular communication with relevant associations while continuing to pay close attention to public opinions and refine the tour routes. Meanwhile, the Office seeks to improve supporting facilities through interdepartmental cooperation. MGTO is currently designing a number of other walking routes including the island tours for successive launches next year.
MGTO first launches four walking routes themed as "Step Out, Experience Macau's Communities" to divert visitor trends and promote community tourism
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