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Results of Retail Sales Survey for the 4th Quarter of 2014


Information from the Statistics and Census Service (DSEC) indicated that total value of retail sales for the whole year of 2014 reached MOP 67.66 billion, up by 1% year-on-year. Value of retail sales of Watches, Clocks & Jewellery (MOP 18.14 billion) and Goods in Department Stores (MOP 9.92 billion) accounted for 27% and 15% of the total respectively. Similarly, volume of retail sales for 2014 increased by 1% year-on-year, with notable increase in sales of Household Appliances (+34%), Motorcycles, Parts & Accessories (+30%) and Chinese Food Products (+24%). Value of retail sales for the fourth quarter of 2014 totalled MOP 17.04 billion, up by 8% compared with the revised figure of MOP 15.82 billion in the third quarter. Retail sales of Watches, Clocks & Jewellery (MOP 4.40 billion) accounted for 26% of the total, which was followed by retail sales of Goods in Department Stores (12%), Adults' Clothing (11%), Leather Goods (11%), Motor Vehicles (6%) and Goods in Supermarkets (6%). Value of retail sales for the fourth quarter decreased by 8% year-on-year, with marked decrease being observed in sales of Goods in Department Stores (-23%) and Watches, Clocks & Jewellery (-21%). On the other hand, sales of Chinese Food Products and Household Appliances increased by 24% and 21% respectively year-on-year. After removing the effect of price changes, volume of retail sales for the fourth quarter of 2014 increased by 4% quarter-to-quarter, of which sales of Furniture & Lighting and Cosmetics & Sanitary Articles soared by 62% and 31% respectively; however, sales of Goods in Department Stores tumbled by 31%. Meanwhile, volume of retail sales for the fourth quarter decreased by 11% year-on-year, with notable decrease in sales of Goods in Department Stores (-37%), Adults' Clothing (-22%), Dried Seafood (-22%) and Watches, Clocks & Jewellery (-19%); on the contrary, sales of Furniture & Lighting, Household Appliances and Chinese Food Products increased by 51%, 24% and 22% respectively. In respect of the comments of the retailers, about 53% stated that sales volume in the fourth quarter of 2014 increased or held stable over the previous quarter, up by 1 percentage point compared with the corresponding figure in the third quarter of 2014, while 47% reported decrease in sales volume. In terms of the retail prices, about 67% reported stable prices, 10% stated an increase and 23% noted a decrease. Moreover, about 68% of the retailers expressed that the stock level remained stable compared with the fourth quarter of 2013, while 19% indicated that the stock level decreased. As regards business outlook for the first quarter of 2015, about 24% of the retailers anticipate that sales volume will increase from the fourth quarter, 44% expect sales volume to remain stable, while 32% foresee a decrease. Concurrently, about 64% predict stable retail prices, 20% expect an increase, while 16% predict a decrease in retail prices.



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