2016 Macao Franchise Expo & 2016 Guangdong & Macao Branded Products Fair to be held at the same time and location from 29 to 31 July 2016
2016 Macao Franchise Expo (2016 MFE) will be held at the Venetian Macao-Resort-Hotel Hall A from July 29 to July 31 this year. Several internationally renowned brands are attracted to participate in this year’s MFE, in which they will be assisted to reach a successful “Going Global” and “Bringing in Investment” through modes of franchise. By utilizing the development trends of “Internet +”, MFE will also hold themed forums to show the enterprises how to seize the new opportunities in the Internet Era. Besides that, it is also held at the same time and location with the 2016 Guangdong & Macao Branded Products Fair, aiming at a synergy effect to create golden new opportunities for enterprises. Multiple international brands involved and all kinds of industries 2016 MFE is jointly organized by IPIM, Association of Chain and Franchise Promotion, Taiwan, Macao International Brand Enterprise Commercial Association, Macao Chain Stores & Franchise Association and Licensing & Franchising Association of HK. Being successfully held for 7 times, MFE is a premier commercial event integrating exhibitions, forums, business matching and promotion seminars. Every year it attracts many exhibitors and professional visitors to participate. Last year, it attracted 168 chain, franchise and brand agents and others from 11 countries and regions. Number of business matching reached to 1,000, and there were around 14,500 visitors, achieving an ideal effect. With the forthcoming MFE this year, we will again uphold the concept of “Brand Expansion Continues, Business Opportunities To Be Seized” so as to help create a “path” to a broader market for those participating exhibitors, capitalizing on the unique advantages of Macao. The countries (or regions) involved this year include: Mainland China, Italy, Japan, South Korea, Malaysia, Singapore, Taiwan, Hong Kong, Macao and so on. The event has attracted to those enterprises that are doing business among industries of food and beverages, retail, education, entertainment, finance, real estate, accessories, consulting service as well as brand agency. Some local renowned brands include Waffle Waffle shop, Sheng Mian, Sheng Cha, Alua e Comidas Portuguesa KAM IN, Ramen Kouji, Loksun and Lei’s Cuisine. There are also Tim Ho Wan, the Dim-Sum Specialist, A La Bakery, Chicken Pot Hut and Water Laundry from Hong Kong; Smoothie House from Taiwan and so on. Business opportunities emerging from diversified activities Besides exhibitions, this year’s “Forum on International Franchise Business Opportunities” will be held on July 29, the first day of the expo. Themed as “New Horizon for Chain and Franchise in the Internet Era”, it has invited experts and senior managers of international franchising associations in Asia, Europe, Mainland and Macao to share their experience and insights on how to operate a franchise business under the latest internet development. There are multiple activities to be held during the expo, including Promotion Seminar of South Korean and Taiwan Products; Mr. Robert Chua, the general agent of Tim Ho Wan Dim-Sum, Hong Kong and the famous TV producer is specially invited to be a guest speaker on the seminar of the second day. The “VIP Buyer Lounge”, which is newly added this year, provides a meeting opportunity for VC fund investors and MFE exhibitors to discuss the possibilities of co-operation projects. Additionally, business matching services are also provided by the organizer of the expo, with a view to assisting MFE exhibitors to find business cooperation partners. Based on the positive impact last year, the Consultancy Service in the Brand Re-packaging Pavilion will continue this year. The on-site Professional Promotion Seminar is also a good chance for franchise exhibitors to promote their brands or chain business. Adding “Competition on franchise business for youth startups”, making youth business dreams a reality What’s more, with the aim of helping youth startups and utilizing chain business mode, 2016 MFE will hold “Competition on chain business for youth startups” and invite energetic youngsters dedicated to start business to prepare investment plans for the brands involved in MFE this year and make on-site presentation to representatives from the VC fund sponsors, who will be the judges to select the outstanding investment plans. The deadline for the competition entry will be July 21. Golden opportunities created by concurrent events One special highlight this year would be 2016 MFE held at the same time and location as 2016 Guangdong & Macao Branded Products Fair. The Fair last year attracted nearly 130,000 people and was greatly welcomed by the residents and visitors as an annual brand expo. Basing on that, the two expos in conjunction will have a synergy effect and create golden new opportunities. For any further information regarding MFE this year, please visit the official website at www.mfe.mo or contact us by tel: 853-82946777, fax: 853-82946701, e-mail: expo@mfe.com, or add the Wechat account of MFE: MFEMacau.