Aspect of the “Applying Industry Best Practices to Win Over MICE Business” Workshop
To be in line with the policy objectives of the Macao SAR Government focusing on the promotion of the development of the convention and exhibition industry, Macao Trade and Investment Promotion Institute (IPIM), the government department designated to co-ordinate the development of the MICE industry in Macao, aims in enhancing the professional standard of the industry operators through the organisation of a series of thematic seminars and workshops. Subsequent to the workshop “Bidding for Success” held in late March this year, IPIM has again organised another workshop – “Applying Industry Best Practices to Win Over MICE Business” - which was held at IPIM’s Macao Business Support Centre (MBSC) on 16 June. The workshop was participated by more than 40 representatives including those from local hotel industry, convention and exhibition centres, professional event organisers, destination managers, as well as representatives of MICE-related business associations. The workshop focused on discussing and analysing the demands and expectations of MICE clients, as well as sharing the experience of those convention and exhibition destinations that have successfully bid for the holding of international events in their respective cities. The workshop aimed to enable the participants to have a deeper understanding of the convention and exhibition market, identify and meet the needs of the clients, so as to enhance the competitiveness of local MICE operators, as well as attracting and introducing more MICE-related events to Macao. Many participants felt that the workshop organised by IPIM is useful in strengthening the practical marketing and promotion skills of MICE operators. Furthermore, the workshop served as an opportunity for the operators of the convention and exhibition industry to exchange opinions among themselves. The workshop was conducted by Mr. Mike Williams, IPIM´s consultant in the convention and exhibition area. Mr. Williams has over twenty years of experience in the marketing, promotion and bidding of international events and has provided professional opinions to convention and exhibition agencies in Australia, Japan, South Africa, Malaysia, United States and Eastern Europe on how to develop MICE-related business.
