The Macao Creative Pavilion drew wide attention from visitors and an enthusiastic response during the Fair
The 12th China (Shenzhen) International Cultural Industries Fair (ICIF) was held from 12 to 16 May at the Shenzhen Convention and Exhibition Centre. The Cultural Affairs Bureau (IC) set up the Macao Creative Pavilion, promoting the participation of Macao’s cultural and creative entities, in order to showcase and commercialise their cultural and creative products in the Fair. The officiating guests at the opening ceremony of the Macao Creative Pavilion included the Chief of the Department for Promoting Cultural and Creative Industries of the Cultural Affairs Bureau, Ho Ka Weng; the Acting Head of the Division for Planning and Developing Cultural and Creative Industries, Ho Hong Pan; the Deputy Inspector of the Shenzhen Municipal Bureau of Culture, Sports and Tourism, Chai Fengchun; the Deputy Director of the Foreign Cultural Exchange Division of the Shenzhen Culture, Sports and Tourism Bureau, Yu Zhi; the delegation of the Macau Shenzhen Economic and Cultural Promotion Association and the Cultural and Creative Industries Teaching and Research Centre of the Macao Polytechnic Institute. During the Fair, the Macao Pavilion attracted many visitors, thereby promoting Macao’s cultural and creative entities and their products efficiently. This year’s Macao Creative Pavilion is themed on handicrafts and design. The design of the pavilion featured multiple hues and irregular colour patches, which symbolize the urban vitality of Macao in a distinctive way. The participating cultural and creative entities from Macao included Native Ltd., JE Handcrafts Co. Ltd., Casa de Artesanato Nam Fan Lou, Soda Panda Product Design, Mobiliário Urbano Designers Limitada, San Seng Fung, Fuhong Society of Macau, Macau Creations Limited, Leathership Creation Limited Company and Follow Design Company Limited. IC has been organising the participation of Macao’s cultural and creative sector in the ICIF since 2006, and has launched the Macao Creative Pavilion in 2010, for these companies to showcase their products adequately. Through organising the participation of local cultural and creative entities in the Fair every year, it is hoped to promote Macao’s cultural and creative industries.
