MGTO Director Maria Helena de Senna Fernandes (middle), Deputy Director General of Tourism Administration of Guangdong Province, Mei Qijie (left), and HKTB Executive Director Anthony Lau (right)
Macao Government Tourism Office (MGTO), Tourism Administration of Guangdong Province and Hong Kong Tourism Board (HKTB) jointly held the 77th Work Meeting of the Tourism Marketing Organization of Guangdong, Hong Kong and Macao in Hong Kong today (1 March), to exchange news and trends, deepen regional cooperation and discuss their joint promotional plan in 2017. MGTO assumes the Rotating Chairman of the Tourism Marketing Organization of Guangdong, Hong Kong and Macao this year.
MGTO Director Maria Helena de Senna Fernandes, Deputy Director General of Tourism Administration of Guangdong Province, Mei Qijie, and HKTB Executive Director Anthony Lau attended the Meeting together with others. During the Meeting, they concluded the work progress since the 76th work meeting and discussed their cooperative plan on joint tourism promotion in 2017. The three parties reached a consensus to keep strengthening collaboration in tourism promotion under the current tourism cooperative framework. The tasks include setting up joint booths in major travel fairs, placing strategic advertisements as well as organizing trade familiarization trips and joint promotional activities for multi-destination travel in domestic cities and overseas, etc., with the aim to fully utilize the unique resources possessed by the three destinations and tap into a greater diversity of market segments.
Tourism Administration of Guangdong Province, HKTB and MGTO established the Tourism Marketing Organization of Guangdong, Hong Kong and Macao in 1993 and activated the system of chairmanship rotation in 2008. The three parties have established a long-term and stable cooperative framework to make continuous progress in executing their work plans and enhancing communication and cooperation to complement each other by sharing their competitive strengths and forge the Pearl River Delta Region into one high-value destination brand.
Over the last few years, Guangdong, Hong Kong and Macao have continued to put more efforts in joint destination marketing. In 2015, they co-launched five new multi-destination travel routes. Last year, the three authorities set up joint booths in international travel fairs held in Guangzhou, Hong Kong and Macao; organized familiarization trips for Indian travel trade to Guangdong, Hong Kong and Macao; in addition, they placed advertisements in travel exhibitions held in Germany and the United States to promote the three places as one destination, besides other cooperative measures.
