IFT students helped a new premium sports fashion brand to propose innovative marketing campaign

This year, under the entrepreneurship course, students helped Mr. Simon Kuong, the CEO and co-founder of a new premium sports fashion brand called ANIFA, to propose innovative marketing campaign as well as promote innovative ideas for their sustainability strategy and corporate social responsibility strategies. The nature of the project was to research the industry and the market. This was a fantastic opportunity given to students as they gained fresh insights and experience relating to building a new brand and launching a new international brand as an entrepreneurial endeavour. We have to thank Mr. Tom Chui, an industry expert throughout the process for his support and feedback to students.