MGTO and IPIM carry out promotions for travel and MICE trade in Greater Bay Area cities
As the pandemic situation remains stable in the Mainland, Macao Government Tourism Office (MGTO) and the Macao Trade and Investment Promotion Institute (IPIM) are jointly carrying out promotional activities for the travel and MICE trade in various cities in the Guangdong-Hong Kong-Macao Greater Bay Area. The two entities held Macao tourism and MICE presentation seminars in Guangzhou and Dongguan on 4 and 5 March respectively, joined by members of the travel and MICE trade from Macao, to familiarize their counterparts in both cities with Macao’s tourism situation and “tourism + MICE” initiatives, etc. The seminars also promoted Macao’s image as a healthy, safe and quality destination. Riding on the mission, MGTO attended the 81st Work Meeting of the Tourism Marketing Organization of Guangdong, Hong Kong and Macao in Guangzhou.
Macao tourism and MICE presentation seminars
MGTO Director Maria Helena de Senna Fernandes and Deputy Director Cheng Wai Tong, Director of Guangzhou Municipal Culture, Radio, Television and Tourism Bureau, Liu Yumei, Director of Dongguan Municipal Culture, Radio, Television, Tourism and Sports Bureau, Siqi, as well as representatives of IPIM, attended the presentation seminars in Guangzhou and Dongguan respectively together with others.
For tourism authorities, representatives of the travel and MICE trade as well as media of both cities, MGTO introduced Macao’s latest tourism development and endeavors to revive its tourism market, besides promoting Macao’s diverse tourism resources and products, etc. At the seminars, the trade from Macao also shared about the itineraries of “Macao Ready Go! Local Tours” last year and other creative travel experience activities for industry partners in both cities to know more about Macao’s diverse offer of travel experiences. In addition, IPIM presented Macao’s advantages in the MICE industry and encouraged MICE organizers to hold related activities in Macao. The seminars also featured business matching and networking on the site, facilitating exchange and cooperation between tourism and MICE industry operators from Macao and the two cities.
As the pandemic situation remains stable in the Mainland, MGTO plans to roll out different promotional activities for the travel and MICE trade in various Greater Bay Area cities hand in hand with IPIM, to widen the publicity of Macao as a safe and quality destination, bolster travelers’ confidence and strive for more visitations from the Mainland to Macao, in turn stimulating recovery of Macao’s tourism and MICE industries.
81st Work Meeting of the Tourism Marketing Organization of Guangdong, Hong Kong and Macao
During the visit in Guangzhou on 4 March, MGTO joined the Department of Culture and Tourism of Guangdong Province and Hong Kong Tourism Board (HKTB) to convene the 81st Work Meeting of the Tourism Marketing Organization of Guangdong, Hong Kong and Macao in the online and offline format to exchange news and trends, deepen regional cooperation and discuss joint tourism promotional projects to roll out in 2021. MGTO assumes the Rotating Chairmanship of the Tourism Marketing Organization of Guangdong, Hong Kong and Macao this year.
MGTO Director Maria Helena de Senna Fernandes and Deputy Director Cheng Wai Tong, the Department of Culture and Tourism of Guangdong Province Director General Wang Yiyang and Deputy Director General Zhang Yimin, HKTB Executive Director Dane Cheng and Deputy Executive Director Becky Ip joined the Meeting together with others to share about the measures carried out to revive the tourism industry in the three cities last year. The three entities also discussed joint tourism promotional projects in 2021 including travel fairs and multi-destination promotions, among others.
The Department of Culture and Tourism of Guangdong Province (formerly named the Tourism Administration of Guangdong Province), HKTB and MGTO established the Tourism Marketing Organization of Guangdong, Hong Kong and Macao in 1993 to actively push forward their work plans and enhance communication and cooperation, sharing their strengths and resources as well as branding their cities as one regional destination.
