Promotional campaign is rolled out for “Macao Week in Hangzhou”, netizens expressed great interest in visiting the roadshow and traveling to Macao
The mega roadshow “Macao Week in Hangzhou” is about to be unveiled in Hangzhou this evening (26 March) to promote Macao as a healthy, safe and quality destination and attract more Mainland residents for travel and spending in Macao. Macao Government Tourism Office (MGTO) has strenuously geared up for the event and rolled out an extensive promotional campaign online and offline through various channels to create a strong buzz for the roadshow and further brand Macao as a healthy destination.
Active preparations are tailored for the Macao Week in Hangzhou. At the event venue Hubin Pedestrian Street, Macao is spotlighted as a healthy city upon a giant outdoor LED screen for locals to grasp the vivid image of Macao as a healthy and quality destination. Advertisements about the Macao Week in Hangzhou are posted at subway stations in the city to create a lively vibe for the event. Furthermore, MGTO has been actively promoting the Macao Week in Hangzhou on different social media such as WeChat, Weibo, Xiaohongshu and Douyin as well as by television and newspaper advertisements, gaining fervent feedback among netizens who expressed great interest in visiting the roadshow and traveling to Macao.
MGTO will invite 11 travel/gourmet KOLs and anchors to conduct 12 live streams at the “Macao Week in Hangzhou” roadshow for broadcast on Douyin or Yizhibo, to promote the roadshow. Macao travel products featuring the six integrated tourism resorts, Air Macau and Macau Fisherman’s Wharf will be on live sale on Fliggy and Trip. com. In addition, the six integrated tourism resorts and Air Macau will invite KOLs and anchors to conduct seven live streams at the roadshow.
Following the Beijing Macao Week successfully held last year, the Macao Week in Hangzhou is now held with the great support of different entities from Hangzhou and Macao. The organizers for the Macao Week in Hangzhou include the Secretariat for Economy and Finance of the Macao SAR Government, Hong Kong and Macao Affairs Office of Hangzhou Municipal People’s Government, Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism, as well as Shangcheng District People’s Government of Hangzhou Municipality.
