Korean travel trade delegation experiences Macao’s innovative elements of “tourism +”
【MGTO】Macao and Korean travel trade discuss business opportunities at networking seminar
Since Korea eased its pandemic border restrictions in March, flights between Macao and Korea are gradually restored. Macao Government Tourism Office (MGTO) promptly arranged the first post-pandemic familiarization trip and networking seminar for Korean travel trade from 26 — 28 March, with the hope that visitor arrivals from Korea will rebound to its leading level as Macao’s major international visitor market.
First to experience new tourism elements
MGTO commissioned its market representative in Korea to invite 14 representatives of top travel agencies in Korea to embark upon a four-day familiarization trip in Macao on 26 March. The trip encompassed Macao’s kaleidoscope of “tourism +” elements for their first-hand experience. They visited Macao’s various attractions and major integrated resorts, besides getting immersed in new highlights such as “Visiting the Ruins of St. Paul’s in Space and Time - Exhibition of Virtual Reality at the Ruins of St. Paul’s”.
Starting from 27 March, the Macao Grand Prix Museum and Madame Tussauds Hong Kong are exhibiting the wax figures of eight internationally-renowned racing drivers as their first collaborative project. The delegation thus had the opportunity to behold the figures on the launch day. They can then recommend this latest “tourism + sports” attraction to Korean travelers and car racing fans for further market development.
Macao – Korea travel trade networking seminar facilitated cooperation
MGTO also organized a Macao – Korea travel trade networking seminar yesterday (28 March). Around 80 representatives from local hotels, travel agencies, integrated tourism resorts and tourism-related facilities were invited to discuss business opportunities with Korean trade delegates. Together they designed tourism products for Korean travelers, explored possibilities of cooperation and propelled tourism recovery on both sides.
Korea ranked as top one international source market before the pandemic
In 2019, Macao registered over 740,000 visitor arrivals from Korea, which ranked as the largest international visitor market to Macao. With the successive return of flights between Macao and Korea, MGTO seizes the opportunity and steps up a variety of marketing efforts to welcome Korean visitors and promote source market diversification.
