“Experience Macao Unlimited” Mega Roadshow is grandly held in Seoul, Korea
【MGTO】“Macao•Korea Travel Trade Networking Seminar” casts spotlight on the roadshow opening
Organized by Macao Government Tourism Office (MGTO), the “Experience Macao Unlimited” Mega Roadshow is held in Seoul, Korea for four days in a row starting today (14 July). It paints a vibrant scene of “tourism +” in Macao and sparks Koreans’ interest in the destination, in pursuit of international visitor markets.
Attract international travelers for summer vacation
In 2019, Macao registered over 740,000 visitor arrivals from Korea, which ranked as the largest international visitor market for Macao. The mega roadshow was unveiled with an opening ceremony at Times Square in Seoul today (14 July). MGTO Director Maria Helena de Senna Fernandes, and Chairman of Korea Association of Travel Agents (KATA), Henry Oh, attended the opening together with representatives of Korean airlines and travel trade, as well as delegates of Macao’s travel trade and the six integrated resort enterprises.
Senna Fernandes expressed in her remarks that flights steadily increase in frequency between Macao and Korea during the summer holiday. By organizing the roadshow, Macao shows its latest development as a world centre of tourism and leisure, with the hope to attract Korean visitors for the kaleidoscope of innovative travel experiences Macao has to offer.
“Tourism +” mesmerize spectators
Themed around board game as the design concept, this roadshow in Korea incorporates the Macau Grand Prix and other “tourism +” elements into the key visual. The distinctive exhibit space is centered around the logo “MOMA”, meaning “Moment of Macao”. Macao’s six integrated resort enterprises also run booths to showcase their tourism facilities and new elements. On the opening day, there were wonderful performances on the main stage. Interactive games are also available at the roadshow to draw an influx of visitors. The trade presents special offers on various tourism products such as hotel accommodation and air tickets, which gain much popularity among local residents.
Social media platform with over 1 million fans raises Macao’s profile
Winners fly to Macao on the night of lucky draw
MGTO has been spotlighting the overseas roadshow through e-marketing measures. Besides continuous promotions on Korean social media, MGTO’s market representative in Korea invited several Korean KOLs to widen the publicity of the event. An Instagram travel platform with over 1.2 million followers, Yeomi.travel, called for followers to attend the roadshow opening with their passports and enter the lucky draw “Teleport to Macao”. Participants were enthusiastic on site. A total of four Koreans won free air tickets and hotel stay in the lucky draw. They immediately set off for a journey to Macao on the night.
With the successive return of flights between Macao and Korea, MGTO seized the opportunity to step up a variety of marketing efforts. Riding on the roadshow, the Office led a delegation of Macao’s travel trade to Korea and organized the “Macao•Korea Travel Trade Networking Seminar” in advance. The Office also partnered with a broadcasting company to produce travelogues about Macao on apopular travel and variety show in Korea, besides placing advertisements at a major shopping mall and transport hubs, extending a warm welcome to Korean visitors and boosting market diversification.
