Mega IP installations of “PIGPI” debut in the northern district under “Stay Chill, Play Cool – Macao!”
Macao Government Tourism Office (MGTO)brings into the limelight“Stay Chill, Play Cool – Macao!”. The project unveils new trendy spots for social media check-insacrossdifferent local districts during differentlimitedtime periods of this year, to create a diversity of“tourism +” experiences for residents and visitors. Under the project, the first threesets ofmega intellectual property (IP) installations of the trendy fun character “PIGPI”are launched tomeet the public in the northern district from today (18 March). Together with the concurrentactivity “Grand Consumer Prizes in the Northern District on Weekends”,the installations willaddvitality and fun to the district and unleash the synergythatpropelsthe community tourism and economy.
Distinctive check-in spots in various districts
The“Stay Chill, Play Cool – Macao!”project is conducted at two stages and successivelyfeatures mega IP installationsofdifferent themes atvariouslocations in the northern and central districtsas well as on the islands. Through different elementsoftrendy fun, cultural creativity and international animation,the projectmanifeststhe unique glamour of creative installations and booststhe appeal of Macao as a trendy fun destination.
Furthermore, plans are underway for MGTO and Meituan to jointly launch“Happy Encounter in Macao”between the second and fourth quarters, tobrandcommunity gems in different local districtsas part of a travel map. Consumers can enjoy convenient access to information aboutthesecommunities, consumer guide,promotions and user ratings, among others.The activity will also feature collaboration withsmall and medium-sized enterprises in the northern district and other districts to launch exclusive offersthat drawvisitors’ attention to community tourismin Macao,thereby boostingthe exposureand consumers’ flow ofcatering and other community businesses.
“Stay Chill, Play Cool – Macao!”firstunveils fun in northern district
Atthe first stage, the project “Stay Chill, Play Cool – Macao!”unfoldsin the northern district and consistsof three parts as follows: the IP installations of the trendy fun character “PIGPI”arestaged atWaterfront Duet Leisure Areafrom 18 March to 18 August.Cultural creative IPinstallationsthemed as “Trendy Tourof Macao”will be staged atLeisure Area in Rua da Pérola Oriental from April toSeptember, whileiconic check-in spots will be installed at six locations in the northern district from May toSeptember to widen the publicityof the northern districtandboost thepromotional effect.
Trendy fun IP installations debut in northern district
Comprising thefirstgroupof installations in the northern district,threesets ofmega IP installationsarecreated in collaborationwiththe renowned artist and toy-figure collector Ron Ng’s personaltrendyfunbrand“PIGPI”. The installationsdebutedatWaterfront Duet Leisure Area today (18 March)for displayuntil 18 August.Modelled afterRon Ng’s first adopted sphynx hairless cat,“PIGPI”shows up in three different designs in the northern district for residents and visitors to get immersed for trendy fun. The installations are set to infuse the district with new vitality and offer innovative fun experience,boosting the community economyinsynergywiththe“Grand Consumer Prizes in the Northern District on Weekends”concurrently held.
The second stage of the“Stay Chill, Play Cool – Macao!”project consists of two parts: mega artistic installations of Macao Tourism Mascot MAK MAKandIP installations of international animation characterswill beset up in the central district and on the islandsrespectively from July to November. Theexhibitiontimelineand programforthe second stage will be announced at a later time.
“Mak” andGreet in northern district
MGTO will arrange for MAK MAK to perform flash dance shows and interact with the public at different IP installationsfor “‘Mak’and Greet”on weekendsand festive holidays. MAK MAK’s interesting and diversedimensions are leveraged to highlight Macao’s warm hospitality. For more information about MAK MAK’s activity program, please visit the themed webpage“‘Mak’and Greet”:https://www.macaotourism.gov.mo/en/article/content/mak-and-greet.
