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Macao Government Tourism Office (MGTO) hosted a spring luncheon in Hong Kong a few days ago. Over 100 representatives of the tourism industry in Hong Kong attended the luncheon, which lifted the curtain upon destination marketing in Hong Kong. In accord with the plan, MGTO will progressively roll out promotions in the Hong Kong market, forging ahead with online and offline initiatives on different channels to secure visitations from Hong Kong as Macao’s second largest visitor market continuously.
MGTO Director Maria Helena de Senna Fernandes and MGTO Deputy Director Cheng Wai Tong led a delegation of the Office to attend the luncheon. The guests present at the luncheon included Director of Asia Tourism Exchange Center of the Ministry of Culture and Tourism, Zhang Dong; Commissioner for Tourism of Tourism Commission of Culture, Sports and Tourism Bureau of the Hong Kong SAR Government, Angelina Cheung; Executive Director of the Hong Kong Tourism Board (HKTB), Dane Cheng, and Deputy Chairman of the Travel Industry Council of Hong Kong, Ng Hi On, among others. About 100 industry participants attended the luncheon.
In her remarks, MGTO Director Senna Fernandes stated that Macao welcomed close to 35 million visitors in 2024, including over 7.10 million visitors from Hong Kong, which continues to rank the second among the top ten visitor markets. She expressed appreciation for Hong Kong travel trade’s support for Macao’s tourism development over the years, and the hope that MGTO will forge closer cooperation with Hong Kong’s tourism authorities and industry operators in different aspects, which will steer both destinations’ tourism development forward.
MGTO will continue to roll out extensive and diverse promotions targeting the Hong Kong market this year, including initiatives on online platforms, social media as well as other online and offline measures. New attractions will be explored in accord with the needs of different market segments in Hong Kong. MGTO’s market representative in Hong Kong will strengthen communication and collaboration with the travel trade, while regularly organizing product presentations, themed familiarization visits, collaborative promotions and marketing initiatives towards consumers, to secure the contribution of the Hong Kong market.
MGTO has recently invited over 20 micro influencers to spotlight Macao’s Chinese New Year festivities. The Office also partnered with famed tourism media and newspapers to widen the news coverage on Macao and the destination’s exposure. At Holiday & Travel Expo 2025 held in Hong Kong from 20 – 23 February, MGTO will host “Experience Macao” Mega Sale, partnering with several travel agencies in Hong Kong to sell attractive travel packages on special offer. Efforts are made to attract more Hong Kong residents to Macao for vacation and inject a new impetus into Macao’s tourism and economy.
In 2025, MGTO will continue to work on different tasks vigorously, unfold a string of online and offline promotions near and far, organize different events and activities, invigorate community tourism, as well as propel Macao’s growth as a Creative City of Gastronomy. In addition, training opportunities will be continuously provided for members of the travel trade while inspections will be conducted, to enhance the quality of travel experience. Subsequent work will be made to follow up with the second-phase review study on the implementation progress of the Macao Tourism Industry Development Master Plan. The endeavors aim to deepen integration across the sectors of “tourism +”, reinforce the contribution of the Greater China market and keep expanding international markets, to enrich Macao’s offerings as a world centre of tourism and leisure and brighten the city’s golden calling card as an international metropolis, in line with the strategic planning for adequate economic diversification.