Macao promoted at ITB Berlin for the first time since the pandemic
The Macao Government Tourism Office (MGTO)participatedat ITB Berlin,heldfrom4to6Marchin Germany, with aboothpromotingMacao’srich“tourism +” offerings. MGTO’s return tothe world’s leadinginternational traveltradeshowfor the first time since the pandemicto reconnect with German-speaking and other European marketsis partof the stronger effortsthis year to expandlong-haul marketsandboostinternationalvisitor arrivals.
MGTO Director,Maria Helena de Senna Fernandes, travelled to Germanyto head the Macao promotional activities at ITB Berlin 2025.Also attending this year’stravel trade show,the Inspector at Level 1 of the Bureau of International Exchanges and Cooperation of the Ministryof Culture and Tourism of China, Zheng Hao,visitedMGTO boothduring the eventfor exchange.
Reconnect withtravel tradefromGerman-speakingmarkets
MGTOhostedon5 Marchatits booth at ITB Berlin aMacao Trade and Media Reception, withguestswelcomed by the Office Director.Over40participantsattended the reception,mainlytrade and mediafromtheGerman-speaking marketsofGermany, Austria, and Switzerland,among other guests, including theManaging Directorof theRepresentative Office in Germanyof theMinistry of Culture and Tourism of China, Sven Meyer, and theManager for Central Europeof theHong Kong Tourism Board, Celine Reiss.
Maria Helena de Senna Fernandesremarkedin a speechonthe occasionthat MGTO isgladtobebackatITB Berlintospeciallyrenew awarenessaboutMacaoafter the pandemicin the German-speaking marketsandoverallstrengthen cooperation with the European travel industry, noting that visitor arrivals from Europeare gaining paceandmore initiativesare beinglaunched this yearto reconnect with targeted marketsintheOldContinent.
Macao“tourism +”showcase attheworld’s leading travel show
At theTrade and Media Reception, MGTOmade a presentation tobrief participants about thenewdynamic development of Macao asaworld center of tourism and leisure,includingthecity’s UNESCO calling cards,world-classintegrated resorts,signatureevents, entertainment shows,among others. The reception includedan exchange session, accompanied byMacao’stypical delicacies.
During the three days of ITB Berlin,MGTO showcasedtotrade and consumers the destination’sdiverse“tourism +” offerings with a booth under the theme “Experience Macao”. Visitorsto the boothcouldenjoy aMacaoVRtour, along with experiencingthe destination’seast-meets-west singularitywithguzhengperformanceandworkshopsof Chinese knot as well asPortuguese decoupage bag.One of Macao’s integrated resort enterprisesalsopromotedits attractions at the booth.In addition, largeMacaotourismadvertisementsgreetedvisitors atthebuilding entranceofthe travel trade show.
ITB Berlin2025attracteda record of5,800 exhibitorsfromover170countriesand regions.
Promotional efforts to drive more visitor flowsfromEurope
MGTOisreinforcingin 2025thepromotionalinitiativestargeting Europeto attract more visitors fromlong-haul markets.Since the beginning of the year,destination marketing and special hotel offers are being disseminatedintargetedcountriesvia the booking platformsfor operators Hotelbeds,Bedsonline,and Travelport,as well as the online travel agency for consumerseDreamsODIGEO, among other channels, to educatetheEuropean travel trade about thedestination’stourism products,boost trip sales,and encourage longer stays in Macao.
Meanwhile, MGTOis preparing to welcomein AprilEuropean travel trade and media for the 13th Macao International Travel (Industry) Expo. MGTO will also hostthis yeartwo majorEuropeantravel trade eventsin Juneand in December,respectively,theEuropeanTravel Agents' and Tour Operators' Associations2025 Macao Summitand the50thPortuguese Association of Travel and Tourism AgenciesCongress,among other activities, to continue to help tap into the European market, as part of the efforts to increase international visitor source markets and diversify the economy.
