China International Business & Incentive Travel Mart 2006

The Macau Government Tourist Office (MGTO) participates at the China International Business & Incentive Travel Mart 2006 (CBITM2006) in Beijing to exchange ideas with mainland and overseas tourism industry circles and promote the business tourism industry of Macau. CIBTM2006 is being held in Beijing between July 11 and 13. Representatives of MGTO’s Product Development and Special Projects Department and the Macau Business Tourism Centre, together with representatives from local hotels and resorts, ferry company, public relations companies, convention and exhibition industry and trade exhibition associations attended the event. MGTO expressed that the characteristics of the business tourism market is high rank, high quality, longer length of stay with high consumption power and these will be beneficial to the economy of the destination. The Macau SAR Government has been actively driving the development of the business tourism industry in Macau, and CIBTM2006 will act as an effective platform to help introduce the Macau business tourism industry to Mainland China and subsequently, to the world. MGTO indicated that the unique historical background of the mix of eastern and western cultures is an advantage for Macau. At the same time, the upcoming large-scale infrastructure, tourism facilities and hotels, will boost both leisure tourism and business tourism in Macau. Through the participation in CIBTM2006, MGTO wishes to promote Macau as an ideal business tourism destination to both mainland and overseas exhibitors and buyers. Held at the Exhibition Hall of the China World Trade Centre in Beijing, MGTO’s booth at CIBTM2006 is themed to introduce “Macau World Heritage Year”. During the event, MGTO will introduce the current tourism situation of Macau and provide relevant convention and exhibition information to stakeholders from the mainland and overseas. CIBTM2006, the only high level exhibition in China targeting the business and MICE travel segments aims to provide an effective communications platform on which exhibitors and buyers can network, conduct business and promote their brands. With an exhibition area of 4,300 sq. metres, CIBTM2006 attracted 170 exhibitors worldwide and the organizer forecasted the 3-day exhibition to gather 2,500 stakeholders and visitors apart from participants at seminars and product presentations. A record of 170 exhibitors from 25 countries/regions attended the event last year. Over 2,400 stakeholders and visitors attended the exhibition while 700 people joined the seminars in this field.