Macau’s tourism industry has started on a bright note this year with 650,000 visitors coming to Macau during the Chinese New Year “Golden Week” holiday, a growth of 10% over the same period in 2005. Of the 650,000 visitors, over 50% are from Mainland China. Both the average occupancy rate and hotel room rate have increased slightly. From January 28 to February 4, Macau Government Tourist Office (MGTO) and Guangdong Provincial Tourism Administration have jointly operated the “Chinese New Year Tourism Notifying System” to cope with the increase in visitor arrivals. From January 29 (1st day of Lunar Year) to February 4 (7th day of Lunar Year), visitor arrivals showed a growth of 10% over the same period last year to 651,332. Close to 350,000, or 53% of the arrivals are from Mainland China, a growth of 11%. The average occupancy rate of 3 to 5-star hotels was 94.88%, an increase of nearly 4%. The average hotel room rate was MOP$991.05, a slight rise of 6.65% over the same period of last year. During Chinese New Year, staff of MGTO has suspended leave to reinforce supervision at various tourist attractions and entry checkpoints. MGTO’s information counters and tourist hotline operated as usual. Close collaboration among various departments and the support of tourism and related entities helped to enhance the hospitality of the city to welcome visitors. In addition to the new tourism and entertainment facilities, a series of celebrations and cultural activities have taken place during Chinese New Year to give a colorful and multi-dimensional experience to both visitors and citizens.
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