“Experience Macau!” promotion in HK major trade show

Macau Government Tourist Office (MGTO) promoted both leisure and business tourism at the 21st International Travel Expo Hong Kong (ITE). Being an official supporter of the event, MGTO organized a big delegation of Macau travel trade to participate in this travel fair, and was represented by the Head of Promotion and Marketing Department of MGTO, Ms. Cecilia Tse, in the opening ceremony this morning. ITE is a prime travel expo held annually in Hong Kong. Previous statistics show that the expo has successfully attracted an international portfolio of exhibitors and visitors, and helped creating an effective platform for the travel industry to inspire one another. The MGTO booth was decorated with a strong festive atmosphere, to align with its global promotional theme “Experience Macau!” – in addition to an eye-catching thematic signage at the reception counter, eight colorful banners were hung to echo with the main theme; while the rear entrance of the booth resembled the main gate of the A-Ma temple. As MGTO strives to position Macau as a leisure and business destination, MGTO seized the occasion to cater for trade, corporate and public visitors. Apart from actively disseminating the relevant Macau information, MGTO has also led a delegation of 32 Macau travel entities who share the same vision to co-exhibit in the expo. On top of these, MGTO has hosted a Macau familiarization tour yesterday for the expo’s hosted buyers, to showcase to them the latest development of Macau’s leisure and business tourism. During the expo, MGTO hosted an in-booth cocktail to greet HK trade partners, MICE (Meeting, Incentive, Convention & Exhibition) organizers and media friends. It will also hold two on-site seminars during consumer days (16 & 17 June) for its HK promotional campaign, “the Difference is Macau”. The campaign will introduce 10 themed travel itineraries to the public, with an aim to position Macau as a “destination-for-all”. The 21st ITE is held from 14 to 17 June 2007 (14 & 15 June are trade days, while 16 & 17 June are public days) at HK Convention and Exhibition Centre. According to official release, there are over 600 international exhibitors from 50 countries and regions participate in the expo.