Macau Government Tourist Office and the International Congress and Convention Association (ICCA) jointly present “Thinking Venues: Service and Market Success” workshop today and tomorrow at the Macau Tower Convention and Entertainment Center. A distinguished group of speakers will address a number of executives and sales and marketing professionals from the hotels and congress venues in Macau as well as other parts of Asia in the intensive seminar and workshop program. Director of MGTO João Manuel Costa Antunes delivered a speech and MGTO’s consultant of business tourism development, Gary Grimmer gave a briefing today before the workshop started. Mr Antunes expressed, “With the opening up of large international scale resort hotels and MICE facilities, 2007 is an important year for the development of convention, exhibition and business tourism in Macau. Members of the trade should equip themselves for the challenges. The expertise and experiences of the speakers at this workshop will sure make a valued contribution to Macau’s business tourism development. MGTO will continue to organize various training courses to enhance the management and service standards of MICE industry. The highly experienced speakers include Kuala Lumpur Convention and Exhibition Center CEO Peter Brokenshire, Console Communications – Kuala Lumpur Director Yap Shook Fung, Asia Pacific Financial Services Association (Singapore) Convention Bureau Chairman Sani Kudus, Gary Grimmer and Company in Melbourne CEO Gary Grimmer, Asia Pacific - International Congress and Convention Association (ICCA), Regional Manager, Jane Vong Holmes and Marriott Intl Asia Pacific global sales– Melbourne former VP Bernadette Dennis. The workshop will focus on a broad range of competitive issues like case studies on hosting a major MICE event, association market trends, what makes buyers tick, supporting bid processes, staying competitive in Asia and the world, how to improve the efficiency of events department, getting share of destination’s MICE business, successful site inspections, winning corporate and incentive business from new and upcoming geographic markets, working with PCO’s, hotel and convention centre relationships as well as open discussion forum. ICCA was founded in 1963 by a group of travel agents. Currently with over 700 members in almost 80 countries worldwide, it is certainly the most global organisation within the meetings industry. ICCA’s first and foremost aim was to evaluate practical ways to get the travel industry involved in the rapidly expanding market of international meetings.
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