Macau Government Tourist Office hosts “Experience Macau Media Campaign and Macau World Heritage Photo Exhibition” in Kuala Lumpur in Kuala Lumpur

H.E. the Chief Executive of the Macau Special Administrative Region, who is on an official visit to Malaysia, presided over the launch of the “Experience Macau Media Campaign and Macau World Heritage Photo Exhibition” held by the Macau Government Tourist Office (MGTO). The launch ceremony held today (April 11) at the Malaysia Tourism Centre in Kuala Lumpur was officiated by H.E. the Chief Executive of the Macau SAR Mr. Edmund Ho, Deputy Minister of Tourism of Malaysia, Datuk Donald Lim Siang Chai, President of the Legislative Assembly Susana Chou, Secretary for Economy and Finance Francis Tam Pak Yuen, and Director of MGTO João Manuel Costa Antunes, who accompanied by other guests, also visited the Macau World Heritage Photo Exhibition. “MGTO has decided to employ “Experience Macau!” as the promotional theme for a series of promotions in all markets around the world this year, to highlight both our heritage as well as the new developments that are shaping Macau’s tourism product offering into the future. Today in Malaysia, we are launching a large-scale media campaign, featuring 30 promotional buses which will tour the streets of Kuala Lumpur to spread the image of Macau to Malaysian citizens, and become part of their everyday lives.” said Antunes in his welcome address. The “Experience Macau Media Campaign and Macau World Heritage Photo Exhibition” launched in Kuala Lumpur features 30 decorated buses, which will run through the city in 5 different routes for one month, with promotional images of the theme “Experience Macau!”. The campaign, if receives enthusiastic response, will be extended for a longer period to achieve the optimum result. The “Macau World Heritage Photo Exhibition” held in the Malaysia Tourism Centre will last for a month. Built in 1935, the Malaysia Tourism Centre is a landmark in Kuala Lumpur and has been the venue for numerous historical events including the Installation Ceremony for the first Malaysian King. In 1988, the Malaysia Tourism Centre was refurbished and currently serves as a one-stop tourist centre, which also houses facilities and services for meetings and performances. MGTO is the first foreign official tourism organization to hold a promotinal event at the Malaysia Tourism Centre. Malaysia became the 5th largest source market of Macau in 2006. Macau welcomed over 200,000 Malaysian visitors in 2006, a remarkable growth of 106 percent over the previous year. The first two months of 2007 saw another significant growth of 93%, with over 40,000 arrivals from Malaysia. Director of MGTO João Manuel Costa Antunes will introduce Macau’s latest tourism industry development and the new tourism products and facilities to guests participating in the “Malaysia-Macau Business Relations Seminar” to be held tomorrow (April 12) in Kuala Lumpur. Macau will continue to strengthen cooperation and exchange with the travel trade in Malaysia to boost the tourism development of the two places.