“Experience Macau!” Promotion in International Travel Expo (HK)

Macau Government Tourist Office (MGTO) promoted both leisure and business tourism at the 22nd International Travel Expo Hong Kong (ITE). As one of the official supporters of the event, MGTO organized a delegation which included 29 Macau trade partners to participate in this travel fair. The delegation was led by Deputy Director Helena Senna Fernandes who also represented MGTO at the opening ceremony this morning. The International Travel Expo is a prime travel expo held annually in Hong Kong. It has attracted an international portfolio of exhibitors and visitors, and provided platform for mutual exchange among the travel industry. In order to position Macau as a leisure and business destination, MGTO’s booth has been designed to serve both trade and public visitors as well as to facilitate Macau travel entities to present their products to the audience. This afternoon, MGTO hosted an in-booth cocktail to greet HK trade partners, MICE (Meeting, Incentive, Convention & Exhibition) organizers and media friends. Two seminars will also be held during consumer days (14 & 15 June) to promote 3 thematic routes as well as to introduce the “Macau Feel and View” Digital Video Campaign to the public. The MGTO booth was specially designed with reference to Rua da Felicidade, a famous old street in Macau. Information on Macau’s World Heritage sites, events and festivals in 2008 were displayed on the walls of the traditional 2-storey Chinese-style buildings. At the rear end of the booth, a “Ruins of St. Paul’s” backdrop served as a photo area for the public. Prior to the opening of ITE, MGTO has organized a Macau familiarization tour yesterday for the Expo’s hosted buyers, to showcase Macau’s potentials in leisure and business tourism development. The 22nd International Travel Expo is held from 12 to 15 June 2008 (12 & 13 June are trade days while 14 & 15 June are public days) at HK Convention and Exhibition Centre. According to official release, there are over 600 international exhibitors from 50 countries and regions participating in the Expo.