In view of providing timely information on the latest development of the MICE (Meetings, Incentives, Conventions, Exhibitions) industry of Macao, starting from the first quarter of 2009, the Statistics and Census Service (DSEC) publishes principal data on MICE events, including number of events, participants/attendees, type and subject of events. Coverage of MICE Statistics comprises all of the 3- to 5-star hotels, major convention & exhibition centres, and other conference venues. In the first quarter of 2009, a total of 387 MICE events were held in various venues, comprising 370 meetings/conferences (96% of total) and 17 exhibitions, with an average duration of 2.2 days, these events brought in 154,034 participants/attendees. The average duration of exhibitions was 4.2 days, attracting 116,218 attendees (75% of total); average duration of meetings/conferences was shorter, at 2.1 days, with 37,816 participants. As regards subject of MICE events, the majority focused on Commerce, Trade & Management (113), Education & Training (62) and Information Technology (48). Analyzed by type, most of the events were Corporate Meetings (183), Association Meetings (96) and Government Meetings (42). Discerning MICE events by venues, 222 meetings and 8 exhibitions (230) were held in hotels, drawing a total of 116,387 participants/attendees. Although Corporation Meetings (160) predominated in the number of events held, total number of attendees drawn by 8 exhibitions reached 97,303 (84% of total). Meanwhile, there were 157 events held in convention & exhibition centres, and other conference venues, bringing in 37,647 participants/attendees, the majority were Association Meetings (67), but 9 exhibitions recorded 18,915 attendees (50% of total).
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