Macau Government Tourist Office and the Macau travel trade promote the city as a leisure and business tourism destination and strengthen ties with the international travel trade in the world's leading travel trade show, ITB Berlin 2009 opened today (March 11). MGTO deputy director Maria Helena de Senna Fernandes heads the Macau delegation to the exhibition, held from March 11 to 15. The theme of MGTO’s booth at ITB this year is “Experience Macau!”, showcasing UNESCO world heritage “The Historic Center of Macau” as well as the new tourism products to the travel trade and consumers of the region. Latest tourism information of Macau is also distributed at the booth, where travel trade representatives from Macau, Germany and around the world meet for business. MGTO aims to uplift the reputation of Macau at large-scale international travel fairs to tap more overseas markets and promote connections between travel trade partners. Besides taking part in various activities promoted by the organizer, MGTO invites key media and travel trade partners to the Macau Welcome Hours reception for updates on Macau’s tourism industry. MGTO will also participate in the Pan Pearl River Delta presentation, HKTB luncheon and PATA luncheon. Helena Fernandes will be present at meetings of UNWTO Task Force and UNWTO Tourism Resilience Committee. The five days of the exhibition will also include interviews with the media and appointments with tourism executives. MGTO also takes this opportunity to promote the celebrations of the 10th Anniversary of the Establishment of the Macau SAR this year to the long-haul markets, attracting more visitors from Europe to experience Macau’s unique blend of East and West cultures. Held at the capital of Germany, ITB Berlin has a history of 43 years. This year about 11,000 exhibitors from 180 countries and territories are participating in the exhibition, which is hailed as one of the largest travel fairs in the world. Exhibitors from around the globe present their destinations, products and services on a gigantic display area of 160,000 square meters. More than 280,000 visitors attended the exhibition last year.
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