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Macau lured MICE professionals in CIBTM Beijing


To promote the latest MICE development and tourism products of Macau in the Greater China market, the Macau Business Tourism Centre (MBTC) of Macau Government Tourist Office (MGTO) and 25 local trade representatives participated in the prestigious China Incentive Business Travel and Meetings Exhibition (CIBTM) 2010 held in the China National Convention Centre in Beijing from 31 August – 2 September. MGTO has participated in the trade show for quite a few years now. The platform provided by CIBTM is great and it also allows the Macau trade to establish business networks with their counterparts in the Mainland, while serving as a gateway for Macau to get in touch with the industry professionals. This year, MGTO invited a total of 120 CIBTM hosted buyers and Macau trade representatives to a networking cocktail at the Macau promotional booth on the first day of the trade show, which had successfully generated vast attention from the show floor. Feedback from both guests and Macau trade representatives indicated that the event was useful and facilitate their understanding about Macau’s MICE development. Just the night before CIBTM 2010 kicked off, MGTO was presented the Best Meeting & Incentive Destination (Short Haul) Award of the TravelWeekly China Travel & Meeting Industry Awards 2010, at a gala cocktail evening organized by TravelWeekly China at the Park Hyatt Beijing. Since its debut in 2002, the award is aimed at recognizing the best of the best enterprises in China’s travel, meeting and incentive industry. Taking the opportunity of CIBTM 2010, the Association of Convention and Visitor Bureaus (AACVB) held a meeting in Beijing on 30 August. Participants in the meeting included representatives from Hong Kong, Macau and Thailand. Apart from general project updates, the representatives also discussed in the preparation for the press conference to be held during the Incentive Travel & Conventions, Meetings Asia (IT&CMA) in Bangkok in October.



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