To encourage local enterprises to utilise e-commerce during daily business operations, SME Service Center of Macao Trade and Investment Promotion Institute and Hong Kong Trade Development Council organized the Seminar on “How to Create Quality Company and Brand Image through Online Business Platforms and Exhibitions” on 12 August 2010 at Macao Business Support Center. The objective of the seminar is to facilitate enterprises to promote their products and businesses through online service platform, achieve greater publicity for their products and services, hence create more business opportunities.。 The seminar worked in line with the “E-Commerce Promotion Incentive Measures” launched by Macao Trade and Investment Promotion Institute (IPIM), and carried the theme “Building quality enterprise and brand image”. During the first part, Mr. Carven Yiu and Ms Salina Lee, Directors of Mindlinks Training and Consultancy, shared insights on exhibition strategies, attract overseas buyers and gain accesss to merchandising trends. Mr. Angus Wong, Senior Regional Sales Manager of Hong Kong Trade Development Council introduced about the services of hktdc.com, which has been recognised as IPIM’s Accredited E-Commerce Operator in April 2010. He encouraged enterprises to take advantage of online promotional channels and joining exhibitions to search for overseas buyers. A total of 102 participants from local associations and enterprises took part in the seminar, including Mr. Tylor Ian, Acting Senior Manager of Macao Business Support Center of IPIM, Mr. José Tang, Vice Chairman of Board of Directors of Industrial Association of Macau, Mr. Iong Ieng Chun, Vice President of The Macao Small and Medium Enterprises Association, etc.