The “E-Commerce Promotion Incentive Measures”, launched by Macao Trade and Investment Promotion Institute (IPIM) last year has been a continuous effort to encourage local enterprises to utilise e-commerce for business development and explore e-commerce horizons. To achieve this objective, IPIM has proactively organized a series of seminars and workshops to promote the use of e-commerce in business, including the “Ceremony of Cooperation with ‘E-Commerce Incentives Scheme’ Supporting Partners and Seminar on Exploiting Online Business Markets for SMEs (17 November 2009) and Seminar on “Opportunities Using Online Business – How to Expand Sales Channel” (18 May 2010). SME Service Center will join hands with Hong Kong Trade Development Council to organize a Seminar on “How to Create Quality Company and Brand Image through Online Business Platforms and Exhibitions” on 12 August 2010, 3 p.m. at Macao Business Support Center Multi-function Conference Hall. Hong Kong Trade Development Council (HKTDC), subsequent to Alibaba Hong Kong Limited and eBay HK), has been recognised as IPIM’s Accredited E-Commerce Operator in April 2010. The Service packages offered by www.hktdc.com are eligible for subsidies application under the E-Commerce Promotion Incentive Measures. “hktdc.com” aims to help enterprises to explore markets through a variety of channels, including organizing exhibitions, issuing product/service promotion magazines and utilizing its 24-hour online business platform to help enterprises to gain access to overseas buyers. With the theme “Building quality enterprise and brand image”, the seminar covers topics on how the services of tdc.com assists SMEs to attract international buyers and merchandisers as well as other supporting services. Invited business consultant will give insights on how to build enterprise and brand image. The seminar will be conducted in Cantonese. Registration is now open to interested parties (especially enterprises from manufacturing sector and original equipment manufacturers). To sign up, please contact Mr. Harvey Ho or Ms. Fanny Leong of SME Service Center (Tel:28728212; Fax: 28 728213;E-mail: smec@ipim.gov.mo)or visit IPIM website: www.ipim.gov.mo.