Macao Franchise Expo 2010 (2010 MFE) "Forum on International Franchise Business Opportunities" and other activities is held on 8th July in Macau Tower Convention and Entertainment Centre. It’s believed that this forum enhances the communication and cooperation of franchising business between Mainland China, Overseas and other districts and Macao, encourages brands come to Macao, and explores new markets via Macao, this superior business platform. Forum on International Franchise Business Opportunities will be held after the Grand Opening of 2010 MFE, which organized by Macao Trade and Investment Promotion Institute, Brazilian Franchise Association, Association of Chain and Franchise Promotion, Taiwan, Licensing and Franchising Association of Hong Kong, Macao International Brand Enterprise Commercial Association and Macau Chain Stores and Franchise Association. It’s honored that celebrities will address speeches in the forum, including Vice President of U.S. & International Development, International Franchise Association (IFA), Mr. Hsu Hsiang-hung, Chairman of Association of Chain and Franchise Promotion, Taiwan, Ms. Susan Su, Director of Franchise & Entrepreneur Department, China Chain Store & Franchise Association, and Mr. Kimiharu Nishino, Chairman of Franchise Committee in Japan Small and Medium Enterprise Management Consultants Association - Tokyo branch. Mr. Scott Lehr introduced the current development as well as the expectations of franchise market in America, moreover he shared the strategy of Multi-Brand in the International franchise market; Ms. Susan Su made a speech about the status of Chinese franchise market, specifically about the current situation, corresponding policy and regulations and the development of oversea franchise brand; Mr. Hsu Hsiang-hung made the future trend of international franchise as the topic of speech, he pointed out that Cross-Straits market create more business opportunities. Mr. Kimiharu Nishino, in terms of professional of Japan, elaborated the international franchise strategy of Japanese enterprises along with the trends and characters of business pattern. Besides, Mr. Tong Kai Chung, Secretary General of Macau Chain Stores and Franchise Association moderates the panel discussions of 2010 MFE. Local and overseas chain store operators, senior managers, and professionals exchange and share their franchising business opinions and experiences, including Mr. Yu Cheng Lung, Deputy Chairman of Association of Chain and Franchise Promotion, Taiwan, Mr. Sam Siew Pak Kheong, Chairman of National & International Relation Sub-Committee, Malaysian Franchise Association (MFA), Mr. Wilson Lee, President of Licensing & Franchising Association of Hong Kong, Mr. Ho Kam Meng, Supervisor General of Macau Chain Stores and Franchise Association, Mr. Toby Chan, Managing Director of Regent Lane Ltd and Mr. Sérgio Marques, Managing Director of Parfois – Barata & Ramilo, S.A.
There are around 100 participants of International franchising senior managers, experts, professionals, business representatives in Forum on International Franchise Business Opportunities, covers USA, Japan, Malaysia, Taiwan, Hong Kong and Macao. This forum promotes the business communication and cooperation between enterprises and assists local companies to explore via franchising.
