Following the first Macao Franchise Expo held in 2009, Macao Trade and Investment Promotion Institute (IPIM) will continue to organize the Macao Franchise Expo 2010 (2010 MFE) this year. Invited as organizers this year, two local industry associations: the Macao International Brand Enterprise Commercial Association (MIBA) and Macau Chain Stores and Franchise Association, together with the organizers of previous MFE, Brazilian Franchise Association, Association of China and Franchise Promotion, Taiwan, Licensing and Franchising Association of Hong Kong and will co-organize the 2010 MFE with Macao Trade and Investment Promotion Institute (IPIM). In addition to the support of China Chain Store and Franchise Association (CCFA) and International Franchise Association (IFA), 2010MFE also gets the support of the Japan Franchise Association (JFA). 2010MFE will be held at the Macao Tower Convention and Entertainment Centre from 8 to 10 July 2010, and co-ordinated by the Association of Advertising Agents of Macau, with an estimate of exhibitor booth over 100. The Expo is a major franchising business event to promote international franchise business, chain operations and brand agency businesses through the organisation of exhibitions, business negotiations and forums. Making the best use of Macao’s role as a convention and exhibition service platform to promote franchise cooperation 2010 MFE will include exhibitions, forum/seminar, business matching sessions and product presentation. To make the best use of Macao’s role as a convention and exhibition service platform, business projects include product agencies, franchising and chain operations will be presented in the form of an exhibition, with supplementary services including marketing and publicity and consultancy services. Other trade and economic activities including business matching and trade negations will be arranged for participants to serve as a platform for co-operation and exchanges. Helping SMEs’ business transformation and exploring new markets In conjunction with the SAR Government’s policy of supporting and assisting SMEs, the introduction of franchise operations will meet the needs of business starters to establish themselves and SMEs’ needs in the upgrade of technological enhancement operations and business transformation. 2010 MFE aims to provide local enterprises with more opportunities for co-operation and new business, allowing local SMEs to grasp business opportunities with franchise business and brand agencies. In order to motivate local enterprises to participate, those who apply before May 26, 2010 could enjoy a 20% “Early Bird” discount offer; nevertheless, eligible Macao enterprises can also apply for “Individual Exhibition Participation Financial Incentives” and receive up to 60% subsidies. Both offers can be enjoyed at the same time. For instance, a standard booth at MOP$3,200.00, when applied with both discount offer, could be as low as MOP$1,024.00. A convergence of multiple franchise brands worldwide, and a comprehensive “One-stop Support Services” Based on the strong foundation of the previous MFE, 2010 MFE will bring together around 100 enterprises (increment 40% vs previous MFE) in franchising, chain operations and brand agencies from Mainland China, Brazil, Japan, Taiwan, USA, Hong Kong, Malaysia, Singapore and Portugal, involving food and beverages, retail, business services, fashion, entertainments, education, business strategic planning and consulting services sectors. Moreover, a comprehensive “One-stop support service” will be stationed at the venue to serve the local enterprises in order to let them understand more about the franchising, chain operations. Free pre-arranged and on-site business matching by MFE Business Matching Service Team As part of the series of business negotiation activities, free pre-arranged and on-site business matching sessions will be available. Registration of chain operations and franchises are in progress, interested enterprises please log on and provide details of your business intent. For further information, please contact the MFE Business Matching Service Team or visit the official website for registration and obtain updated business matching information on 2872 8328, Fax: 2872 7506, Email: matching@ipim.gov.mo. Official Website: www.mfe.mo, business-matching website: www.bm.ipim.gov.mo.
