“Zhejiang’s China Time-honoured Brands and Zhejiang Macao Branded Products Fair 2010 (the Fair)” was inaugurated yesterday morning (15 January) at the Macao Venetian-Resort-Hotel, Hall A. The Fair was co-organised by the Department of Commerce of Zhejiang Province and Macao Trade and Investment Promotion Institute (IPIM). The opening ceremony was officiated by the Secretary of the CPC Zhejiang Provincial Committee and Chairman of Zhejiang Provincial People’s Congress, Mr. Zhao Hongzhu; Standing Committee Member and Secretary-General of CPC Zhejiang Provincial Committee, Mr. Li Qiang; Vice-Chairman of Zhejiang Provincial Political Consultative Conference and Chairman of Zhejiang Federation of Industry and Commerce, Mr. Xu Guanju; Vice Governor of Zhejiang Province, Mr. Gong Zheng; Vice Commissioner of Foreign Ministry in the Macao SAR, Mr. Song Yanbin; Director General of Department of Commerce of Zhejiang Province, Mr. Jin Yonghui; President of IPIM, Mr. Lee Peng Hong; and Chairman of Board of Directors of Industrial Association of Macao, Mr. Ho Iat Seng. The Fair is a key event of the Macao-Zhejiang Week 2010 to showcase Zhejiang’s Chinese long-established brands with a wide array of famous branded products from both Zhejiang and Macao. There are 211 exhibition booths, represented by 110 enterprises from 11 cities of Zhejiang Province, such as Hangzhou and Ningbo, and 42 enterprises from Macao. More than 4000 items will be on display and available for sale, covering close to 20 different traditional crafts and skills as well as intangible cultural heritage items such as live demonstrations of arts and crafts skills. On 15 January, a total of 101 sessions of business matching were conducted and 3 agreements were signed, which included a letter of intent of a Macao enterprise to distribute Wufangzhai which is a long-established brand for good in Zhejiang; a letter of intent of a Macao enterprise to commission the production of pharmaceutical products of “Bao He Tang” and “Bao An Tang”; and a letter of intent of a Macao enterprise to commission the production of pharmaceutical products of “lion city orchard”, “SAPAIN”, “VATICAN”, “SAO PAULA” AND “KALATA”. At the Fair, there is an exhibition area dedicated to Zhejiang’s China Time-honoured Brands and Famous Branded Products and another area for Macao’s featured products. To help exhibitors and trade visitors to open up business opportunities, the Organiser has arranged such activities as business matching and trade talks with an aim to give fuller play to Macao’s advantage as a service platform and enhance the trade and economic cooperation between the two regions and with overseas markets. Interesting Performances of Chinese Traditional Skills by Long-established Brands
The Chinese traditional skills of Zhejiang’s long-established brands have caught the attention of many visitors. At the opening ceremony, the “tea champion” from the China’s national tea art contest and the champion of national “duanwei” contest gave live demonstrations of tea culture, which they performed previously in Spain, Taiwan, Korea and Japan. The Long Quan Ge Kiln has brought to the Fair the ancient skill to make celadon porcelain. The celadon porcelain, the color of which is refined and graceful, has always been an object of interest and collection for the upper class in the Chinese society. As described by Hui Emperor of Song Dynasty, the colour of celadon porcelain was that of the sky when the clouds broke apart. On this occasion, visitors in Macao will have the opportunity to see these exquisite arts and crafts as well as live performance of the throwing skill in making porcelain. The 44 exhibition booths of Macao are showcasing Macau’s featured products such as food items, souvenirs, energy saving products, health products and household goods, etc, which are also welcomed by residents and tourists alike. Zhejiang’s Long-established Brands and Macao Products Very Well Received
Wangxingji Chinese Fans, Zhangxiaoquan Scissors, Jinhuaxuefangjiang Ham, Du Jinsheng Brocade, Zhiweiguan Restaurant, Shaoxing Nu’erhong Wine are some of China’s well known time-honored brands. Having learnt that these famous brands are coming to Macao for this Fair, many trade visitors and residents have made enquiries with the Organiser in advance. These famous products are selling very well at the Fair. As soon as the Jinhuaxuefangjiang Ham was put on the counter, it attracted customers instantly who came over to place orders. Other food products such as Yangtang Restaurant’s Siu Mai dumplings, Dinglianfang Buns and Shaoyongfeng Cakes have all attracted long queues of customers. Aside from Macao residents, visitors to the Fair included tourists from the Mainland, Taiwan and Hong Kong. Macao’s famous products like almond cakes, egg rolls and electronic goods were widely popular among tourists. The Fair will run until Sunday 17 January. The 3-day fair will be a great place to visit by Macao residents for amusement, appreciation of Chinese culture, traditions and food, as well as shopping for time-honoured products. During the Fair period (15 – 17 January), which opens from 10:30 am to 9:00 pm(until 8:00 pm on Sunday), free shuttle bus service is available at the Macao Square, Pak Wai Bus Stop, Royal Supermarket at Areia Preta and the venue. The service hours are from 10:00 am to 9:30 pm at a 30-minute-interval. Free parking space is also available at Exhibition Hall B of the venue and provided on a first-come-first-served basis. For further information, please contact Ms. Fong at tel: 62401584.
