As a highlighted event of the Macao-Zhejiang Week 2010, the Zhejiang’s China Time-honoured Brands and Zhejiang Macao Branded Products Fair 2010 (the Fair), supported by the People’s Government of Zhejiang Province and the Macao SAR Government and co-organised by the Department of Commerce of Zhejiang Province and IPIM, will be held from Friday to Sunday, 15 to 17 January 2010 at the Macao Venetian-Resort-Hotel (Exhibition Hall A). The Fair is co-organised by the economic and trade authorities of major cities in the Zhejiang province (including the Hangzhou Municipal Economic Committee, Hangzhou Municipal Trade Bureau, Ningbo Municipal Trade Bureau, Wenzhou Economic and Trade Committee, Jiaxing Economic and Trade Committee, Huzhou Trade and Grain Bureau, Shaoxing Municipal Commercial and Trade Office, Jinhua Municipal Domestic Trade and Food Bureau, Quzhou Trade and Grain Bureau, Taizhou Trade and Grain Bureau, Lishui Economic and Trade Committee, Zhoushan Economic and Trade Committee), Macao Chamber of Commerce, Industrial Association of Macao, Macao Importers and Exporters Association, Macao Small and Medium Enterprises Association, as well as Macao Association of Fellows Provincials from Jiangsu, Zhejiang and Shanghai. The event is co-ordinated by the Zhejiang Time-honored Brand Association, Zhejiang Zhongzhe International Exhibition & Commerce Co Ltd and the Macao Fair & Trade Association. Key Event for Zhejiang-Macao’s Economic and Trade Co-operation
The Fair, as a key event for Zhejiang and Macao’s economic and trade co-operation, showcases Zhejiang’s long-established brands and culture and promote economic and trade co-operation and exchanges. Economic exchange and links between Zhejiang and Portuguese-speaking countries could be enhanced through Macao as a service platform. The Fair will focus on showcasing Zhejiang’s long established Chinese enterprises, products manufactured in Macao, Macao brands and agent represented products. It will give a full play of Macao’s role as a platform and enhance Zhejiang and Macao’s trade and investment co-operation. Zhejiang’s long-established brands and famous brands area as well as Macao featured products area are set up. Business matching and trade negotiation sessions are arranged to assist exhibitors and visiting merchants in exploring business opportunities.
The Fair covers an exhibition area of 5,000 square metres with 211 exhibition booths, among them are 167 booths for Zhejiang long-established brands and Zhejiang’s branded products, 44 booths for Macao products. A total of 110 enterprises from the Zhejiang province including 61 Zhejiang long-established brands (56 long-established brands enterprises and 5 intangible cultural heritage items), 42 enterprises from Macao, and 49 Zhejiang famous brands enterprises are taking part at the Fair. The 109 long-established brands exhibition booths represent 10 different cities of Zhejiang, 56 enterprises and 5 intangible cultural heritage items. The long-established brands enterprises include those from Hangzhou, Wenzhou, Shaoxing, Jiaxing, Huzhou, Jinhua, Ningbo, Lishui, Quzhou and Taizhou. While those 49 participating Zhejiang famous branded products covering 58 booths come from 11 cities of Zhejiang representing industries such as food products, spinning and weaving, gifts and green products. The 44 Macao special product booths will display products which include food, souvenirs, green products, healthy products and daily commodities. More than 4000 items will be showcased and available for sale, covering close to 20 different traditional crafts and skills as well as intangible cultural heritage items. Gathering Zhejiang Long-established Brands for Economics and Trade Co-operation The participating long-established Chinese brands in Zhejiang covers 5 main industries, with 8 enterprises from the Chinese traditional medicine and health care field, 25 enterprises from the food and drink industry, 4 from general services, 19 from the cultural art and crafts, 1 from the tea products and art. Participating famous enterprises include: Hu Qingyu Tang Chinese Traditional Medicine and Fanghuichun Tang Chinese Traditional Medicine which are both famous pharmaceutical and health care brands; Zhiweiguan and Yangtang Fandian which enjoy more than a century’s history in the cuisine industry; regional delicacies and wines such as Hangzhou Caizhizhai Chinese Desserts, Jiaqing Wufangzhai Dumpling, Huzhou Tinglian Fangqianzhang Bun, Zhaoqing Kuque Longshan Wine, Huiqishan Wine, Tapai Yellow Wine, Ningbo Fenghengda Chinese Cake, Jinhua XueFangJiang Ham; and diversified services such as Hangzhou QingheFang, Wenzhou Yibai, Wuwei and Qinsanyi; whereas arts and crafts include Dujinsheng Brocade, Wangxingji Chinese Fans, Zhangxiaoquan Scissors, Longquan Ceramics, Longquan Treasure Swords, Wangyizhai Chinese Ink Brushes, Dongxiang Chinese Printed Cloth, Kongfengchun Cosmetics, tea arts includes Taichi Tea art. Art and Crafts Displays and Performances Vividly Demonstrate Traditional Chinese Culture This Fair is a debut showcase of Zhejiang long-established Brands in Macao and it will be the first time that the brands are showcased in Macao which have significant impacts on the promotion of traditional Chinese culture. The Fair attached great importance on the interactiveness and appreciation value of the format of the events, together with product sale as well as art and crafts performances, it is hoped that it can provide a lively demonstration of traditional Chinese culture and skills. Performing items include the making of Chinese medicine by Hu Qingyu Tang Chinese Traditional Medicine, Chinese arts and crafts by Wangxingji Chinese Fans, Zhangxiaoquan Scissors and its forging techniques, the making of green porcelain by Ge Kiln of the Southern Song Dynasty, Tongxiang handicraft printing, herbal dyeing, Danxi wine-making, the art of Taichi Tea, and the making of Shaoyongfeng Cakes. The activities will be the focus of the Fair and play a vital role in better promoting the unique skills of these long established enterprises. Five intangible cultural heritage enterprises will take part in the event.. Many of these enterprises are indeed the base of conserving the intangible cultural heritage and traditional Chinese culture. It is a special gathering of intangible cultural heritage and traditional long-established brands. Assisting Zhejiang-Macao’s Long-established Brands and SMEs to Explore Business Opportunities The Fair focuses on promoting Zhejiang’s long-established Chinese brands and Famous branded products. The Organiser has made reference to the views expressed by participating long-established brands and collected information on their business negotiation and co-operation intents. These include the intention of seeking potential Macao agents for their products, traders for cultural products, distributors for ceramics, and merchandisers for wine products. There are also large decoration companies, antique shops and food product merchants looking for brand co-operation with relevant enterprises. Business matching sessions are arranged for Zhejiang long-established Chinese brands, famous brands and Macao enterprises to conduct one-to-one business matching sessions, with the objective of assisting Zhejiang enterprises in tapping Macao market, and in turn disperse their products to Hong Kong and Portuguese-speaking countries. In order to encourage local enterprises to take part in the Fair, the Organiser provides subsidies of 60% of the participating fees for eligible participants including Macao manufactured products, Macao brands and products with agents represented in Macao, with an objective of assisting local SMEs to explore their business opportunities. Series of promotion launched
To attract more local exhibitors and the general public to take part in the Fair, the Organiser has launched a series of promotional activities, including distributing leaflets and mailing promotional flyers to disseminate information about the activities. Promotional flyers are distributed at various tourism spots to attract tourists. Support Services
As part of our quality services to local exhibitors and participants, the Organiser has set up on-site enquiry counter. Free shuttle bus service and free parking spaces are also available. During the Fair, free shuttle bus service is available at the Macao Square, Pak Wai Bus Stop, Royal Supermarket at Areia Preta and the venue. The service hours are from 10am to 9:30pm at a 30-minute-interval. Free parking space is also available at Exhibition Hall B of the venue and provided on a first-come-first-served basis. For enquiries, please contact Ms Wong/Mr Tsang of IPIM’s Promotion and Activities Department on Tel: 853-87989152/267/286, Fax: 853-28590309, Email: zjmf@ipim.gov.mo, or on the website: www.ipim.gov.mo/zjmf.
