To promote the latest MICE development and tourism products of Macau in the Greater China market, the Macau Business Tourism Centre (MBTC) of Macau Government Tourist Office (MGTO) and 23 Macau trade participated in the prestigious China Incentive Business Travel and Meetings Exhibition (CIBTM) 2011 held in the China National Convention Centre (CNCC) in Beijing from 30th August to 1st September, 2011. CIBTM 2011 was co-hosted by China National Tourism Administration and Beijing Municipal People's Government and organized by Beijing Municipal Commission of Tourism Development and Reed Travel Exhibitions. There were nearly 400 exhibiting companies, 323 Hosted Buyers and over 4500 professional visitors from around the world gathered, networked and exchanged business opportunities. MGTO has participated in the trade show for quite a few years now. This platform provided by CIBTM is great and it also allows the Macau trade to establish business networks with their counterparts in the Mainland, while serving as a gateway for Macau to get in touch with the industry professionals. This year, MGTO invited a total of 120 CIBTM hosted buyers and Macau trade representatives to a networking cocktail at the Macau booth on the first day of the trade show, which had successfully generated vast attention from the show floor. Feedback from both guests and Macau trade representatives indicated that the event was useful and facilitate their understanding about Macau's MICE development.