In cooperation with Macau Just Café / Vui Ut Company Ltd, IFT Tourism Retail and Marketing Management Year 2 students developed a refreshing signature coffee drink – M2 Kick Espresso. It will be on sale in Rua de N. Sra do Amparo Just Café. The product launch and a hosted celebration will take place on 20 August, 1100 at Just Café. The brand-new signature drink "M2 Kick Espresso" was created during a series of marketing activities carried out by IFT students in collaboration with Just Café. The activities were divided into two parts: The first part had students developing a signature coffee drink with a unique taste to suit the summer. Coffee courses delivered by Just Café deepened students' understanding of several varieties of coffee. With students' innovations and repeated trials, a superior signature drink was finally approved by students and course instructors, M2 Kick Espresso emerged as the representative drink to be marketed. The second part involved students writing a business proposal regarding the signature drink. This proposal is part of the course which is designed to provide students with a rich platform for realistic business contacts in practice, in order to develop their innovative thinking and commercial acumen. Such a valuable experience accents students' personal development. With the increasing development of the Macao gaming industry and the number of tourists, Macao's tourism retail industry shows signs of rapid development. In view of this, IFT offers its Tourism Retail and Marketing Management degree programme in order to cultivate future leaders in this growing industry. Apart from the retail-related theories learned in the class, a 4-week practicum and a 6-month internship programme help enrich students working experience in the retail industry. The Institute has always encouraged students to apply theories learnt from the course to an actual business environment. The Institute and course instructors strive to become the bridge between students and industry representatives in order to provide students with more opportunities to interact within the industry. This project is officiated by Mr. Tony Lam, Director of Retail and Leisure Operations of Venetian Macau and Mr. Lester Chao, General Manager of Just Café, they are taking the time to personally guide students and give comments and suggestions on the project. Both have complimented student's team spirit and innovative ideas demonstrated in this project. A written proposal can be converted to a public offering of products; such a result gives recognition to the students' close teamwork and support from the two companies. In view of "M2 Kick Espresso" revealing diverse business opportunities, Just Café decided to sell the product to honour students' efforts. Just Café even used the posters and videos, designed and directed by the students, as promotional materials in the store, on their website, and FACEBOOK. For information and details of the event, please contact Just Café during business hours (1200 to 1900), tel: (853) 2830-0965.
