The Statistics and Census Service (DSEC) publishes the first release of information on the total spending (excluding gaming expenses) and per-capita spending of visitors; respective data on visitor spending were extrapolated according to about 176,300 effective questionnaires collected from departing visitors. Total spending of visitors reached MOP 37.9 billion in 2010 and per-capita spending of visitors amounted to MOP 1,518. Analyzed by place of residence, per-capita spending of visitors from Mainland China was MOP 2,039 and that of Japan at MOP 1,394; Southeast Asia at MOP 1,319; Oceania at MOP 1,254; Hong Kong at MOP 811; and Taiwan, China at MOP 677. Furthermore, per-capita spending of tourists (overnight visitors) and same-day visitors stood at MOP 2,529 and MOP 593 respectively, with Mainland visitors leading at MOP 3,367 in per-capita spending of tourists and MOP 828 in per-capita spending of same day visitors. Per-capita non-shopping spending of visitors amounted to MOP 745, with expenses on Accommodation and Food & Beverage accounted for the largest share of 45% and 37% respectively. Japanese visitors had the highest per-capita non-shopping spending of MOP 1,240 and that of overnight Japanese visitors reached MOP 1,910; besides, overnight visitors from Oceania and Europe had a per-capita non-shopping of MOP 1,022 and MOP 1,011 respectively. Per-capita shopping spending of visitors amounted to MOP 773, that was spent mainly on Local Food Products (24%), Jewellery and watches (21%) and Clothing (19%). Mainland visitors had the highest per-capita shopping spending of MOP 1,290 and per-capita shopping spending of overnight Mainland visitors reached MOP 1,937. In 2010, the average length of stay of visitors was 0.9 days; tourists and same-day visitors stayed at an average of 1.7 days and 0.2 day respectively. Visitors from Europe had the longest stay of 1.3 days and overnight European visitors stayed an average of 2.2 days. Total visitor arrivals reached 24,965,411 in 2010, up by 15% year-on-year, with visitor arrival in package tour increased by 24% to 5,745,222. The majority of visitors were from Mainland China (13,229,058); Hong Kong (7,466,139); Taiwan, China (1,292,734); Japan (413,507); Malaysia (338,058) and Republic of Korea (331,768); moreover, visitor arrivals from Americas and Europe totalled 297,137 and 244,463 respectively. At end-2010, there were 60 hotels and 31 guest-houses operating in the hotel sector, with number of available guest rooms increased by 4% year-on-year to 20,091. The average occupancy rate of the hotel sector stood at 79.8%, up by 8.4 percentage points from 2009, of which the average occupancy rate of hotels reached 80.5%. Total number of guests increased by 16% year-on-year to 7,755,214 and the average length of stay was 1.5 nights, up by 0.04 night from a year earlier.
