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Results of Visitor Expenditure Survey for the 4th Quarter 2011


Information from the Statistics and Census Service indicated that total spending (excluding gaming expenses) of visitors reached MOP 13.4 billion in the fourth quarter of 2011, up notably by 25% in comparison with MOP 10.7 billion a year earlier. Attributable to the increase in visitor arrivals and in per-capita spending, total spending of visitors for the whole year of 2011 soared by 20% from 37.9 billion in 2010 to MOP 45.3 billion. In the fourth quarter of 2011, per-capita spending of visitors was MOP 1,820, an increase of 8% compared with MOP 1,682 a year earlier. Analyzed by place of residence, per-capita spending of Mainland visitors was MOP 2,325, and that of visitors from Southeast Asia at MOP 1,310; Japan at MOP 1,272; Taiwan, China at MOP 1,262; and Hong Kong at MOP 917. Per-capita spending of tourists (overnight visitors) increased by 13% year-on-year to MOP 3,234 and that of same-day visitors went up by 4% to MOP 643. Per-capita spending of overnight and same-day Mainland visitors topped at MOP 4,239 and MOP 813 respectively. Per-capita non-shopping spending of visitors amounted to MOP 878, up by 7% compared with MOP 824 in the fourth quarter of 2010, of which expenses on Accommodation and Food & Beverage accounted for 50% and 34% respectively. Per-capita non-shopping spending of Japanese visitors took the lead at MOP 1,155 and that of overnight visitors from Taiwan, China reached MOP 2,467. Per-capita shopping spending of visitors was MOP 942, up by 10% compared with MOP 857 in the fourth quarter of 2010, with Clothing (21%), Local Food Products (21%) and Jewellery & Watches (19%) being the more popular shopping items. Mainland visitors had the highest per-capita shopping spending of MOP 1,435 and that of overnight Mainland visitors reached MOP 2,398. The average length of stay of visitors was identical to the fourth quarter of 2010, at 0.9 day. Average length of stay of overnight visitors increased by 0.1 day year-on-year to 1.8 days, with overnight visitors from Europe staying at an average of 3.1 days. Average length of stay of same-day visitors held stable at 0.2 day. Total spending and per-capita spending of visitors for the fourth quarter of 2011 were extrapolated from 39,900 effective questionnaires collected; besides, data for the fourth quarter of 2010 have been re-compiled accordingly to facilitate direct comparison.



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