On the occasion of the 30th anniversary of the Macao International Music Festival, the Cultural Affairs Bureau will host the “Macao International Music Festival Forum” themed “Music and Arts Festival as Drivers of a City’s Cultural Development” on 30 September and 1 October at the Macao Cultural Centre Conference Room, in which various renowned guests from cultural sectors from both overseas and the nearby regions will participate, in order to explore how international arts festivals and events contribute to the sustainable development of a city. Admission to the forum is free and all are welcome to register. Seats are limited and will be distributed on a first-come, first-served basis. The two-day “Macao International Music Festival Forum” will feature a number of sessions covering a wide range of themes, from city branding, programming, audience development, cultural tourism and Internet marketing, to explore the influence between music and arts festivals and the urban cultural development in various regions. Several prominent practitioners from overseas and nearby regions were invited to conduct the talks in the Forum, including the Managing Director of the Barbican Centre, Sir Nicholas Kenyon; the Founder and Executive Director of the Verbier Festival, Martin Engstroem; the CEO of Arts House Limited, Singapore, Lee Chor Lin; the Executive Director of the Hong Kong Arts Festival, Tisa Ho; the Co-founder and Artistic Director of Clockenflap, Hong Kong’s Music and Arts Festival, Jay Forster; the Digital Strategist of Clockenflap, Hong Kong’s Music and Arts Festival, Simon Bratt; the Dean of the School of Music of Shanghai University, Wang Yong; the Director of the Shanghai Culture Square, Zhang Jie; and the General Manager of Wu Promotions, Wu Jiatong, among others. Industry practitioners and members of the public are welcome to register for the Forum through the MIMF website (www.icm.gov.mo/fimm), or submit the completed Application Form, available at the Cultural Affairs Bureau and its public libraries, by mail or in person during office hours at the Cultural Affairs Bureau Building located at Tap Siac Square, by 28 September. For enquiries, please call IC through tel. no. 83996699, during office hours.