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Published by the Cultural Affairs Bureau and produced by 100 Plus Cultural Creative Development Ltd., the thirteenth issue of C2 magazine will be launched on 3 February. The success of video production is greatly affected by the development of the Internet. It does not rely on its scale and production costs like in the old days, but by the production creativity which is closer to daily life. This edition invites two video production companies with different market positions and characteristics to discuss the development of local entertainment production industries. In the column “Feature”, C2 interviews Hin U, founder of Pride Entertainment Productions, who aims to develop his company involving all aspects of show business. He considers that the Internet is a useful tool to explore the youth market. However, he believes that traditional media is still the key for entering the mass market. Manner Production produces comedy videos which have attracted more than one hundred and forty thousand likes on their Facebook page, in only two years. Jacky and Sixtycents, founders of Manner Production, reveal that they have made a big effort to maintain its popularity, expecting to further develop their business in the international market, introducing their local brand to the world. The launching of the Cultural Industries Fund has attracted many youngsters into the industry. The new column “Opinion” invites the CEO of Macao Creations, Wilson Lam, to share his insight on the transition of the design industry in Macao. He believes that the best time to promote the culture and creative industries in Macao is now. He also encourages newcomers to treasure the existing platforms, and constantly strive to become stronger. “Extravaganza” highlights a local brand event, the “Parade through Macao, Latin City”. The President of the Cultural Affairs Bureau, Ung Vai Meng, believes this event helps to promote fashion design and artistic performance, building a platform for the future development of these industries. Some of the Parade participants, Regina Dance Group and LDG Dance Studio, agree that this event can provide an opportunity for exchange between local and international artists. The new column “Brand Story” introduces stories behind each local brand. This edition tells the story of local menswear brand Worker Playground, a company modelled after the American street style. Creative director of Worker Playground, Vincent Cheang, shares his experience on the building of the brand and its features. “Blogs” columnists, Joe Tang, Ho Ka Cheng, Yi-Hsin Lin, Yap Seow Choong, Ron Lam, Ashley Chong and Cheong Sio Pang give more perspectives on the development of the cultural and creative industries. C2 is a trilingual magazine (in Chinese, Portuguese and English). Readers are welcome to browse or download the magazine at www.c2magazine.mo. Starting from 2016, C2 will change to a bimonthly magazine and issue on the first Wednesday every two month. The next issue will be launched on 6 April, 2016. Besides, the email subscription function is now available. Please simply click the “subscribe” button on the right corner of our webpage and enter your email address to subscribe to our C2 magazine. For the latest updates, you may also visit the magazine’s Facebook page at www.facebook.com/c2magazine.macau, or on WeChat, by clicking “add friend” and inputting “c2magazine” in the ID column. For enquiries, please email to c2magazine.macau@gmail.com.