One of the highlights of the Macao Franchise Expo 2018 (2018MFE) ― the "Forum on Chain and Franchise Business Opportunities of International Brands" ― will be held at the Naples Room of the Venetian Macao at 3pm on 27 July. Enterprise Singapore and a number of franchising and international brands associations domestically and overseas are invited to the Forum to explore fresh chain and franchise opportunities. What's more, Ms Eliza Lei, presenter of the TDM television programme "Business Elite", will look into the business philosophy of consumption upgrade in the New Era with entrepreneurs both at home and abroad.
Against the backdrop of consumption upgrade, consumers place particular emphasis on the process and experience of consumption, prompting enterprises to better understand consumers' needs by adopting an Online-Offline integrated approach. Mr. Jackson Chang, President of the Macao Trade and Investment Promotion Institute, will deliver a speech on the occasion. Furthermore, to leverage Macao's unique edge as a key link for the Belt and Road Initiative, Ms Grace Chen, Regional Director of South China Region, China Group, Enterprise Singapore, is also invited to the Forum to introduce the policy development directions and incentive measures in the context of consumption upgrade in the new era.
Discussions on New Trends of Chain and Franchising across the Globe
With the theme Create the Future with International Insights and Franchise Opportunities, "Market Analyses" is the first session of the Forum and will gather Ms Susan Su, Director of the Franchise Committee Office of the Franchise & Entrepreneur Department of the China Chain Store & Franchise Association; Mr Vincent Tung, Chairman of the Council Board of the Macao International Brand Enterprise Commercial Association (MIBA); Mr Pedro Ruiz, Vice President of the Portuguese Franchise Association; and Mr Kyo Ito, Chairman of the Franchise Committee in Japan Small and Medium Enterprise Management Consultants Association (Tokyo branch), to exchange views about the new features and trends of chain and franchising markets across the globe.
Business Philosophy of Consumption Upgrade in the New Era
The second session will be moderated by Ms Eliza Lei, presenter of the TDM television programme "Business Elite", with the theme Savour Contemporary Commercial Philosophy and Upgrade Opportunities. The speakers include Mr Vincent Chan, Merchandising Director of Rainbow Group; Ms. Wensie Lao, Director of Macao Region, Commune; Mr Jack Lam, Founder and CEO of Speedking Technology Co., Ltd.; Mr Chuck U, Founder and CEO of Digreen Macau; Ms. Chloe Chan, Founder of Cloé Jewelry & Art; and Mr. Takeshi Lam, BANKSIA® Co-Founder & Great Night House Co-Founder. By analysing the business philosophies of consumption upgrade in the new era through reflection on their own experiences, the speakers will share insights into the ways in which enterprises are able to have foresight into future opportunities by adopting an Online-Offline integrated approach.
Simultaneous interpretations in Mandarin, Cantonese, Portuguese, English and Japanese are available at the Forum. In addition, the Forum will be broadcast live on the TDM and the online social media platforms of Southern Metropolis Daily. The business sectors and entrepreneurs are more than welcome to join the Forum to strengthen industry networks. Online application: https://goo.gl/forms/87d4cxTZJWq6bxEx1. Enquiry: tel: +853 8798 9127, fax: +853 2872 8208, email: ipimpcom@ipim.gov.mo. For more details regarding speakers' biographies and the Forum programme, please visit the MFE's official website: www.mfe.mo.