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MGTO completed Media Effectiveness Evaluation of Four Mega Events To optimize work and reinforce Macao’s brand as a City of Events
Macao Government Tourism Office (MGTO) has completed the “Macao Tourism Branding and Media Effectiveness Evaluation of Mega Events” of 2018. All of the four major events reached an above-average level of satisfaction and a high level of public awareness, reflecting media’s and netizens’ satisfaction and relatively strong awareness towards the events. The volume of media coverage on the four events constituted over 30% of total media coverage on Macao as a travel destination throughout the year, mirroring the positive impact of these events on Macao’s destination branding.
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