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IFT students innovate business model for local SME
IFT students from the Programme of Tourism Retail and Marketing Management engaged in a consultancy project to serve a local retail business called Tin Vek, which focuses on the sales of video and audio entertainment products such as movies, television series, music, and the likes. This industry has been facing challenges due to changes in consumer attitude and behaviour towards audio-visual products. For example, consumers can purchase music and videos from online stores via their smartphones, subscribe to streaming services to access to unlimited content from various online platforms, or even download pirated materials for free. As a result, the traditional business model has to be changed in order to adapt to the needs of the current market.
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CE: President Xi confident in Macao achieving further successes
President Xi Jinping today expressed his confidence in Macao’s ability to seize fresh opportunities arising from the country’s overall development, in order to achieve further success based on the city’s strong social and economic position.
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